Episodios

  • Beauty & the Beast: The Two Sides of Subscriber Retention

    Beauty & the Beast: The Two Sides of Subscriber Retention
    Jun 17 2025
    Subscriber retention has a soft side… and a sharp edge.

    In this episode, I talk with Lydia Farmer from DIME Beauty about how they’ve built a retention machine that balances emotional loyalty with operational precision.

    We cover:
    – The retention levers DIME actually uses (and skips)
    – Why retention isn’t just CX—it’s brand, ops, marketing, and more
    – How DIME turns one-time beauty buyers into long-term subscribers
    – Lessons learned scaling fast—and sustainably

    Whether you’re a beauty brand or any brand with recurring revenue, this one will give you practical, real-world strategies for keeping the right customers longer.

    📩 Subscribe to the newsletter: [https://newsletter.thesubscriptiondoc.com/subscribe](https://newsletter.thesubscriptiondoc.com/subscribe)
    📲 Follow Lydia Farmer: https://www.linkedin.com/in/lydia-farmer-031908220/
    📲 Follow Matt Holman: https://www.linkedin.com/in/matthewholman/
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    25 m
  • What’s in My Subscription Tech Stack

    What’s in My Subscription Tech Stack
    Jun 10 2025
    In this episode of Subscription Prescription, we're breaking down the tech stack we actually recommend for DTC subscription brands—no fluff, no affiliate links.

    From Shopify vs. WooCommerce to subscription platforms like Recharge, Skio, Stay, and Loop, we're sharing what tools we use with clients, what features actually matter, and how to avoid the most common mistakes brands make when choosing tech.

    Whether you’re re-evaluating your stack or building one from scratch, this episode will help you think through each layer—from email and SMS to analytics, quizzes, and fulfillment.

    👉 Got questions about your stack or picking a subscription app? Drop them in the comments or reach out on LinkedIn or Twitter.

    Subscribe to the newsletter for weekly tips and updates like this one: https://newsletter.thesubscriptiondoc.com
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    19 m
  • Joe Siegel on What Most Brands Miss About Retention

    Joe Siegel on What Most Brands Miss About Retention
    Jun 3 2025
    Joe Siegel has done retention for some of the biggest names in CPG—including MrBeast’s Feastables—and this week, he’s on the pod.

    We brought him on to talk about what’s changing in retention, what still works, and what most brands get totally wrong.

    Joe’s not just a pro—he’s building tools, advising brands, and helping shape the future of how subscription and ecom teams keep customers around.

    You’ll want to take notes.

    Learn more at https://www.thesubscriptiondoc.com
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    31 m
  • Mastering Subscription Metrics: Decoding CAC, LTV, and Profitability

    Mastering Subscription Metrics: Decoding CAC, LTV, and Profitability
    May 27 2025
    Understanding the financial metrics behind your subscription business is crucial for sustainable growth. In this episode of Subscription Prescription, we delve into the core numbers that drive profitability: Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV).

    We'll explore:

    How to accurately calculate CAC and LTV

    The significance of the LTV:CAC ratio and what it reveals about your business health

    Common pitfalls in interpreting these metrics Strategies to optimize your customer acquisition and retention efforts

    Whether you're a seasoned entrepreneur or just starting out, this episode will equip you with the insights needed to make informed financial decisions for your subscription model.

    📩 Subscribe to the newsletter for more in-depth discussions: https://newsletter.thesubscriptiondoc.com/subscribe

    The LTV calculation sheet I mention in the show: https://docs.google.com/spreadsheets/d/1NH1yJgEHaLFjsNDZ1FWAkXm7YfOr82e-8rjth6QFekU/edit?usp=sharing
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    20 m
  • Reimagining Popups: How Alia is Transforming E-commerce Engagement

    Reimagining Popups: How Alia is Transforming E-commerce Engagement
    May 20 2025
    Popups are a staple in e-commerce, but are they truly effective?

    In this episode of Subscription Prescription, I sit down with Shaan Arora, founder of Alia, to discuss how his innovative approach is redefining the traditional popup. Discover how Alia's focus on customer education and zero-party data is helping brands like Nike Strength, Hostage Tape, and Obvi achieve higher engagement and conversion rates.

    We delve into:

    The origin story of Alia and its mission to enhance customer engagement.

    The importance of zero-party data in today's e-commerce landscape.

    Real-world success stories from brands leveraging Alia's unique popup strategy.

    If you're looking to elevate your customer engagement and retention strategies, this conversation is a must-watch.

    📩 Subscribe to the newsletter for more insights: https://newsletter.thesubscriptiondoc.com/subscribe
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    21 m
  • How Top Brands Bake Subscription Into the Product (and Why It Works)

    How Top Brands Bake Subscription Into the Product (and Why It Works)
    May 13 2025
    The best subscription programs don’t feel like add-ons—they’re part of the product itself.

    In this episode of Subscription Prescription, I break down how brands like XEndurance, Battlbox, and Everyday Dose have baked subscription directly into their product experience. From positioning to product strategy, they’ve made recurring revenue feel natural—while boosting retention and long-term LTV.

    If you’ve ever struggled to make subscription feel like more than just a “reorder button,” this one’s for you.

    📩 Subscribe to the newsletter for deeper insights: https://newsletter.thesubscriptiondoc.com/subscribe
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    15 m
  • Why You Should Attend SubSummit 2025

    Why You Should Attend SubSummit 2025
    May 8 2025
    Chris George is the CEO and co-founder of SubSummit, the biggest conference in the world for subscription-focused brands. Join us in Dallas from May 28th - 30th!

    If you're looking for a free way to attend, you can use the hosted buyer program.

    Grab that ticket or any other here: https://subsummit25-registration.personatech.com/
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    10 m
  • Email Marketing for Health & Wellness Brands: Lessons from George Kapernaros

    Email Marketing for Health & Wellness Brands: Lessons from George Kapernaros
    May 6 2025
    In this episode of Subscription Prescription, I sit down with George Kapernaros—an email marketing specialist with deep experience in the health & wellness space.

    We talk about what’s working in email today, where most brands go wrong, and how to turn email into a true profit center for your subscription business.

    Whether you’re just getting started or looking to take your email performance to the next level, George brings sharp, no-fluff insight on strategy, creative, and results. This one’s packed with takeaways.

    📩 Subscribe to the newsletter for more insights every week: https://newsletter.thesubscriptiondoc.com/subscribe

    🔗 Connect with George: https://www.linkedin.com/in/george-kapernaros/
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    29 m
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