In this solo episode, Kat unpacks why your story matters more than you think—and how sharing it authentically on social media can transform your business. Learn why your “why” is often the missing piece in your marketing strategy and how to uncover and share it confidently, even if it doesn’t feel “big enough.” Kat also walks you through a practical brainstorming exercise to start identifying the powerful moments that shaped your business journey.

Whether you’re a service provider, a creative, or a small-town business owner, Kat shows you how connecting through your personal story builds trust, loyalty, and a community that’s invested in you—even before they’re ready to buy.'

📌 Resources & Mentions:

• Simon Sinek's TED Talk – Start With Why
• Book: Start With Why by Simon Sinek

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this breaking-news episode, Kat Tepylo Murphy is joined by Canadian lawyer Jaime Bell to unpack the controversial updates to CapCut’s Terms of Service—and why they matter to small business owners, social media managers, and creators.

Jaime explains how CapCut now claims sweeping rights to any content you upload—including drafts—and why this could impact your copyright, your clients, and even your legal liability. If you're creating content for clients or using trending music in your videos, this conversation is a must-listen.

From risk tolerance to legal compliance and smarter app alternatives, Kat and Jaime deliver the essential insights every content creator needs right now.

✨ Key Highlights:

• What CapCut’s updated terms really say and why they’re alarming
• Copyright, royalties, and third-party licensing risks
• What you can (and can’t) do if CapCut uses your content
• The legal risk of using trending music in business content
• Risk tolerance and protecting client content
• Legal must-haves for small biz marketing: privacy policies, testimonials, contracts
• FTC rules you didn’t know you were breaking

📌 Resources & Mentions:

• Contracts Market by Jaime Bell (Affiliate Link)
• Jaime’s Instagram: @contractsmarket

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Sometimes the best-performing content is the least polished. Kat and Mariah dive into why embracing playful, real-life moments in your content can be a game changer for your business. They discuss the power of creating alongside friends, how to build your brand voice through low-pressure Reels, and why showing up imperfectly often leads to deeper audience connection. They also share strategies for starting conversations and pitching in the DMs without feeling slimy — plus a free guide to help you do it better.

☺ Connect with Mariah:

• Free Guide: Pitch Better
• Follow Mariah on IG: @mariahmakesithappen

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

Social media growth doesn’t have to mean burnout. In this solo episode, Kat breaks down a realistic and human-centered approach to reaching your next 1,000 followers. Learn why attracting the right followers matters more than going viral, how to create consistent content with ease, and the importance of balancing online visibility with offline connection and rest. Whether you’re just getting started or ready to grow again, this is your go-to plan.

Don't forget to like, subscribe, and leave 5 stars!

☆ Get 40+ easy-to-customize B-Roll Hooks for $7: https://socialkatmedia.thrivecart.com/hooked-the-reel-vault/?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode of Social Goals, Kat sits down with Heather Litster — holistic health practitioner and founder of Moon & Bloom — to talk about creating content that flows with your energy, not against it. Heather shares how one reel went viral (over 3.5 million views!) and the unexpected emotional weight that followed. Together, they unpack how to prepare for virality, why capturing simple B-roll is a must, and how syncing your content creation with your menstrual cycle can make social media feel a whole lot easier. If you’ve ever felt content fatigue or worried you can’t keep up, this episode offers both relief and strategy.'

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Heather:

• Moon & Bloom on Instagram
• Cycles of Change Project
• Heather’s Website

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

B-Roll Checklist: https://socialkatmedia.com/resources-broll?utm_medium=podcast&utm_source=social-goals

Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic, honest marketing to build real community — without relying on sleazy sales tactics or viral trends. They discuss the dangers of fear-based messaging, why trust and transparency matter more than ever, and how infusing your everyday life into your content can strengthen your brand (plus simple ways to show up online that feel good for you and your audience.)

What You'll Learn:

• What honest marketing looks like for small businesses
• How fear-based tactics hurt your reputation and bottom line
• Why authenticity wins over "expert hacks"
• How to use your real life (like coffee shop visits or hobbies) to connect with customers
• Easy ways to show up more consistently and joyfully online

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Maddy:

* Instagram: https://www.instagram.com/bymaddyaucoin/

* Website: bymaddyaucoin.com

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Marketing data doesn’t have to be overwhelming. In this episode, Kat and Ally bust the myth that analytics are only for big brands and dive into how beginners can harness simple data to make better decisions. From Instagram metrics to checkout optimization, they explore the real reasons small businesses should start using data now—not later.

Kat and Ally break down:

• Why data matters more for new or small businesses than big ones
• The 5 essential metrics every product-based business should track
• Real-world examples of small tweaks that tripled conversions
• How Kat uncovered a hidden issue in her launch with Ally’s help
• Why UTM codes are game-changers for data tracking
• The 4 pillars of marketing strategy: Reach, Nurture, Convert, Retain

🔗 Resources & Mentions:

• Ally's FREE Google Analytics Self Audit: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=SOCIALKAT
• Follow Ally on Instagram: @akaridigital
• Start here with Ally’s beginner resources: akaridigital.ca/start

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging and hashtag tips, she walks through exactly how to become a visible and valued part of your local online (and offline!) community.

What You’ll Learn:

• Why local engagement is a smart growth strategy—even for online businesses
• The power of starting your audience-building efforts in person
• How to use Instagram’s features (like location tags, favorites feed, and hashtags) to be discovered by people in your area
• Daily and weekly habits to build genuine local engagement on social media

Mentioned Resources:

• Get Found & Followed: Instagram Profile Must-Haves for 2025 https://rss.com/podcasts/social-goals/1873482/
• Instagram Hashtags in 2025: What Works & What Doesn’t https://rss.com/podcasts/social-goals/1873482/

Don't forget to like, subscribe, and leave 5 stars!

☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals