In this solo episode, Kat unpacks why your story matters more than you think—and how sharing it authentically on social media can transform your business. Learn why your “why” is often the missing piece in your marketing strategy and how to uncover and share it confidently, even if it doesn’t feel “big enough.” Kat also walks you through a practical brainstorming exercise to start identifying the powerful moments that shaped your business journey.

Whether you’re a service provider, a creative, or a small-town business owner, Kat shows you how connecting through your personal story builds trust, loyalty, and a community that’s invested in you—even before they’re ready to buy.'

📌 Resources & Mentions:

• Simon Sinek's TED Talk – Start With Why
• Book: Start With Why by Simon Sinek

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