Welcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.

If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.

In this episode, I share:

• Why most rebrands stall (spoiler: it’s not Canva’s fault)
• The real reason your VA or designer struggles to nail your brand vision
• How to turn your ideas into a system your team can run with
• What CEO-led branding actually looks like inside The Co+Creation Design Club

Join the Club while it’s on sale: https://whitedeer.com.au/clubsale

Intro 0:00
Why most rebrands stall 2:28
You can't outsource YOU 4:00
Pick good imagery 6:20
Get a system that works for your team 7:17
How I can help you 10:50
You don’t have to DIY every graphic... but you do need to lead the vision.

Watch on YouTube: https://youtu.be/n00TLpjg3GY
Read on the Blog: https://whitedeer.com.au/ep219/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?

In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.

In this episode, you'll learn:
The key differences between a total rebrand and a brand evolution
How to assess which elements of your brand to keep, update, or retire
Why some designers advocate for lengthy rebranding processes, and why I take a different approach
An inside look at the rebranding process within The Co+Creation Club

Work with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who’s ready to craft a high-demand brand, without the cost and hassle of an in-house designer!

APPLY NOW: https://whitedeer.com.au/clubsale
Launch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunch

Watch on YouTube: https://youtu.be/EWY1P52jBHc
Read on the Blog: https://whitedeer.com.au/ep218/

Intro 0:00
Why this is important 1:01
Rebrand vs evolution 3:32
Questions to ask 8:00
Client example 13:00
Steps to follow 19:25

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You’re getting clients. You’re making sales. You’ve got a good thing going.

But deep down... you know something’s off.

You’re working with great clients, but not dream clients.

You’re making sales, but not at the level your offers deserve.

You’re showing up, but not feeling fully confident in your brand.

That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.

This is part one of a three-part series on personal branding for scaling service-based businesses... let’s make sure your visual identity isn’t the thing quietly capping your growth.

In this episode, you’ll learn:
What brand misalignment really is (and why it’s often mistaken for a marketing problem)
The quiet symptoms of brand mismatch you might be missing
What brand alignment actually looks and feels like (with real examples)
How visuals impact pricing, confidence and conversion
The transformation story a client’s brand glow-up
5 powerful questions to self-audit your branding today

If you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.

Intro 0:00
Problems with visual brands 1:21
Signs of a mismatched brand 3:31
Graphic example 7:55
Fixing a mismatched brand 11:55
Questions you should be asking 16:24
Wrap up 18:00

Watch on YouTube: https://youtu.be/WS7_UOehadw
Read on the Blog: https://whitedeer.com.au/ep217/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio