You’re getting clients. You’re making sales. You’ve got a good thing going.

But deep down... you know something’s off.

You’re working with great clients, but not dream clients.

You’re making sales, but not at the level your offers deserve.

You’re showing up, but not feeling fully confident in your brand.

That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.

This is part one of a three-part series on personal branding for scaling service-based businesses... let’s make sure your visual identity isn’t the thing quietly capping your growth.

In this episode, you’ll learn:
What brand misalignment really is (and why it’s often mistaken for a marketing problem)
The quiet symptoms of brand mismatch you might be missing
What brand alignment actually looks and feels like (with real examples)
How visuals impact pricing, confidence and conversion
The transformation story a client’s brand glow-up
5 powerful questions to self-audit your branding today

If you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.

Intro 0:00
Problems with visual brands 1:21
Signs of a mismatched brand 3:31
Graphic example 7:55
Fixing a mismatched brand 11:55
Questions you should be asking 16:24
Wrap up 18:00

Watch on YouTube: https://youtu.be/WS7_UOehadw
Read on the Blog: https://whitedeer.com.au/ep217/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio