Can you really build a luxury pet brand while raising four kids?

In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).

What started as a simple idea - solving a gap in the pet grooming market - has grown into a brand stocked in Harrods, David Jones and luxury retailers across the world. Lisa lifts the lid on how she navigated launching in a pandemic, what it’s really like scaling while parenting, and why being authentic - even when it's messy - is her biggest asset.

From marketing lessons learned the hard way to breaking into the US market, Lisa’s story is a masterclass in resilience, grit, and staying true to your mission…even when life feels impossible.

What You’ll Learn in This Episode:

✨How Lisa launched DOG by Dr Lisa during newborn chaos, emergency surgery, and a global pandemic
✨ Why she believes building a brand is about solving real problems - not just selling products
✨ How she turned TV fame into a trusted brand - and the surprising challenges that came with it
✨ What launching into Harrods taught her about persistence (and why sales aren't always the main goal)
✨ Why social media still feels unnatural for her, and how she's finding a more sustainable way to show up
✨ Lessons from expanding into the US market and the truth about scaling D2C in 2025
✨ How to handle trolling, tall poppy syndrome, and stay focused on your bigger mission

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum - and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow DOG by Dr Lisa @dogbydrlisa

Shop the range at www.dogbydrlisa.com.au

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode.

In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity).

She lifts the lid on how SHE-com’s culture became its superpower, the key mindset shifts that helped her stay out of the weeds, and the practical steps to building and selling a business that’s worth real money.

It’s full of tough love, juicy strategy and the real reason why sales should always come first.

What You’ll Learn in This Episode:

✨ The #1 shift that helped SHE-com scale fast - and profitably

✨ How Lisa builds a standout team culture (and finds the right people)

✨ Why you need to stop doing everything…and how to delegate properly

✨ How to set boundaries, structure your week and stay out of distraction mode

✨ 5 actionable steps to build a business you can actually sell

✨ Why “sales come first” - and how to fall in love with selling (even if you hate it)

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits.

In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals that keep her grounded when life feels like too much. She also shares the raw truth about exiting past businesses - including the hard lessons no one talks about.

What You’ll Learn in This Episode:

✨ The power of picking one tight niche (and how it unlocked business growth)

✨ The biggest mistake Lisa made in 2023 - and how she fixed it in 30 days

✨ Why she sold past businesses…and what she’d do differently now

✨ How she manages overwhelm and anxiety in a high-growth business

✨ Her daily rituals to stay grounded, focused and creative

✨ The surprising impact of nature, massage and morning walks

✨ What it really means to build a business for profit and purpose

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Could your escape plan become a $50M global brand?

In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.

What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how she and her husband Alex scaled from side hustle to powerhouse - without losing their values, vision, or kindness along the way.

From their very first trade show in Huntington Beach to landing 600+ stockists across the US, Dani shares how wholesale gave Kulani Kinis its legs, why she walked away from "balance," and how she keeps the brand grounded in what really matters.

What You’ll Learn in This Episode:

✨ Why trade shows helped Kulani Kinis scale globally - and the game-changing moment that led to Billabong
✨ The real reason they cut wholesale from 50% to 20% - and how that transformed their business
✨ How Dani leads a team of 70 while raising two boys (and what she's learned along the way)
✨ The North Star and Stardust method she uses to stay grounded and fuel the big picture
✨ Why she threw “balance” out the window - and what’s working instead
✨ How building with heart, hustle and relentless kindness has become the Kulani way

If you’ve ever questioned whether you can scale a business your way - this episode will give you permission to go all in, embrace the chaos, and never lose sight of your why.

Love this episode? Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Dani & Kulani Kinis @kulanikinis

Shop the range at www.kulanikinis.com

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What does it really take to scale to $80M in just three years?

Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all.

In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, and why feminine leadership is the key to sustainable success.

We also explore her newest venture, BhaktiLab, and how she's now helping female founders lead and live with more intention, clarity, and energy.

What You’ll Learn in This Episode:

✨The key levers that drove TripADeal’s explosive growth
✨Why being scrappy matters more than being ‘ready’
✨How to build trust, resilience, and psychological safety in your team
✨What really causes burnout - and how to avoid it
✨Why your emotional world sets the tone for your business growth

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

BhaktiLab Website

Follow Madeleine on Instagram

Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?

In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined.

From 3D-printing prototypes at home to being featured in the Kardashian-Jenner gift guide, Sarah opens up about her journey of creative problem-solving, staying true to her vision, and handling copycats, cash flow, and chaos along the way.

Whether you're scaling your first product or looking to build a brand that stands out, this episode is full of gold.

What You’ll Learn in This Episode:

✨How a frustrating skincare routine sparked Sarah’s idea for Contour Cube
✨ The moment Kendall Jenner posted the product - and what happened next
✨ Why Sarah said no to Shark Tank investment (even after getting 4 offers!)
✨ What to do when the copycats come - and how to protect your peace
✨ Why Sarah believes building a brand is equal parts creativity, consistency, and community

If you’ve ever wondered how far a DIY idea can go - or how to make your product the one influencers rave about - this episode is for you.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Visit Contour Cube

Follow Sarah on Instagram

Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really quit your job, sell headbands online, and build a global empire?

In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.

Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.

Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.

What You’ll Learn in This Episode:
✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband)
✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start
✨ Why “boring products” can make millions with the right branding & entertainment strategy
✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips)
✨ Why building a business is about more than money - it’s about living beautifully

From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Follow Athena Severi @athenaseveri
Visit Titan Network: www.TitanNetwork.com
Learn more about China Magic: www.ChinaMagicTrip.com
Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?

In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.

Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and why brands should hire a CEO, and how Seed & Sprout scaled through hypergrowth (600% year-on-year!) while maintaining its mission and values.

You’ll hear about:

✨ The difference between a General Manager and a CEO - and how to know which one you need
✨ Why Seed & Sprout’s founder, Sophie, made the decision to bring in external leadership
✨ Navigating the chaos of fast growth - from logistics nightmares to cash flow crises
✨ Tackling copycats, warehouse efficiency, and hiring the right leadership team
✨ The importance of financial literacy and why every founder must understand their numbers
✨ The role of bravery in business - and why you don’t have to be loud to be bold

Rebecca’s wisdom is a must-listen for any founder wondering if (or when) they should step back from day-to-day operations, and for those of you with big plans for growth in the next few years.

👉Loved this episode? DM Lisa on Instagram with your favorite takeaway!

Resources and Links:

Follow Seed & Sprout @seedandsproutco

Visit Seed & Sprout: https://seedandsprout.com

Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.