Can you really build a luxury pet brand while raising four kids?

In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).

What started as a simple idea - solving a gap in the pet grooming market - has grown into a brand stocked in Harrods, David Jones and luxury retailers across the world. Lisa lifts the lid on how she navigated launching in a pandemic, what it’s really like scaling while parenting, and why being authentic - even when it's messy - is her biggest asset.

From marketing lessons learned the hard way to breaking into the US market, Lisa’s story is a masterclass in resilience, grit, and staying true to your mission…even when life feels impossible.

What You’ll Learn in This Episode:

✨How Lisa launched DOG by Dr Lisa during newborn chaos, emergency surgery, and a global pandemic
✨ Why she believes building a brand is about solving real problems - not just selling products
✨ How she turned TV fame into a trusted brand - and the surprising challenges that came with it
✨ What launching into Harrods taught her about persistence (and why sales aren't always the main goal)
✨ Why social media still feels unnatural for her, and how she's finding a more sustainable way to show up
✨ Lessons from expanding into the US market and the truth about scaling D2C in 2025
✨ How to handle trolling, tall poppy syndrome, and stay focused on your bigger mission

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum - and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow DOG by Dr Lisa @dogbydrlisa

Shop the range at www.dogbydrlisa.com.au

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode.

In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity).

She lifts the lid on how SHE-com’s culture became its superpower, the key mindset shifts that helped her stay out of the weeds, and the practical steps to building and selling a business that’s worth real money.

It’s full of tough love, juicy strategy and the real reason why sales should always come first.

What You’ll Learn in This Episode:

✨ The #1 shift that helped SHE-com scale fast - and profitably

✨ How Lisa builds a standout team culture (and finds the right people)

✨ Why you need to stop doing everything…and how to delegate properly

✨ How to set boundaries, structure your week and stay out of distraction mode

✨ 5 actionable steps to build a business you can actually sell

✨ Why “sales come first” - and how to fall in love with selling (even if you hate it)

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits.

In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals that keep her grounded when life feels like too much. She also shares the raw truth about exiting past businesses - including the hard lessons no one talks about.

What You’ll Learn in This Episode:

✨ The power of picking one tight niche (and how it unlocked business growth)

✨ The biggest mistake Lisa made in 2023 - and how she fixed it in 30 days

✨ Why she sold past businesses…and what she’d do differently now

✨ How she manages overwhelm and anxiety in a high-growth business

✨ Her daily rituals to stay grounded, focused and creative

✨ The surprising impact of nature, massage and morning walks

✨ What it really means to build a business for profit and purpose

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum…and that your biggest challenges could become your greatest story.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.