Can you really build a luxury pet brand while raising four kids?

In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).

What started as a simple idea - solving a gap in the pet grooming market - has grown into a brand stocked in Harrods, David Jones and luxury retailers across the world. Lisa lifts the lid on how she navigated launching in a pandemic, what it’s really like scaling while parenting, and why being authentic - even when it's messy - is her biggest asset.

From marketing lessons learned the hard way to breaking into the US market, Lisa’s story is a masterclass in resilience, grit, and staying true to your mission…even when life feels impossible.

What You’ll Learn in This Episode:

✨How Lisa launched DOG by Dr Lisa during newborn chaos, emergency surgery, and a global pandemic
✨ Why she believes building a brand is about solving real problems - not just selling products
✨ How she turned TV fame into a trusted brand - and the surprising challenges that came with it
✨ What launching into Harrods taught her about persistence (and why sales aren't always the main goal)
✨ Why social media still feels unnatural for her, and how she's finding a more sustainable way to show up
✨ Lessons from expanding into the US market and the truth about scaling D2C in 2025
✨ How to handle trolling, tall poppy syndrome, and stay focused on your bigger mission

If you’ve ever felt overwhelmed by life while trying to build a business, this episode will remind you that messy, imperfect action still creates momentum - and that your biggest challenges could become your greatest story.

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Resources and Links:

Follow DOG by Dr Lisa @dogbydrlisa

Shop the range at www.dogbydrlisa.com.au

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

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