What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and learn the surprising way Reed's clients finally recognised his true expertise after months of ignored newsletters.

• Why Reed's podcast generated zero external leads but became his top marketing channel
• How existing clients suddenly started buying additional services after hearing his podcast
• The "networking exercise" approach that beats traditional podcast metrics
• How to integrate podcast content into newsletters and social media for maximum impact
• Why video snippets and authentic conversations build authority that emails can't match
• The mindset shift that transforms podcasting from lead generation tool to relationship builder
• Real-world results from helping clients replicate this unconventional approach

Guest Links:

• Market Surge: https://marketsurge.io/
• Reed's email: reed@marketsurge.io

Podjunction Ecosystem:

• https://podjunction.com/

Think starting a podcast is just talking into a microphone? Dave Jackson from the School of Podcasting reveals why that mindset kills most business podcasts before they even get started. With over 20 years of podcasting experience and thousands of successful launches under his belt, Dave shares the brutal truths about what separates podcasters who stick around from those who fade away. From the hidden time costs that shock new podcasters to the monetisation mistakes that keep creators broke, this conversation will change how you think about podcasting as a business tool. If you're considering a podcast for your business or wondering why yours isn't growing, Dave's insights could save you months of frustration.

Guest Links:

• School of Podcasting: https://schoolofpodcasting.com/
• Dave's FREE podcasting checklist: https://schoolofpodcasting.com/podcast-launch-checklist/

Podjunction Ecosystem:

• Podjunction Home: https://podjunction.com/

Scott McInnis spills the tea on how his podcast, Building Better Cultures, has been a game-changer for his business. He shares a hilarious moment when a potential speaking gig came directly from a listener who fell in love with his show. It’s all about keeping it real and human, with Scott emphasizing that people, not organizations, are the heart of change. We dive into the nitty-gritty of how prepping guests can make them shine brighter than a freshly polished trophy. Plus, Scott's got some juicy insights on how he’s evolved his approach to podcasting over the years, making it not just a fun side gig but a powerful tool for connecting and growing his brand. Buckle up, because this episode is packed with laughs, wisdom, and a sprinkle of biscuit-eating charm!

Links referenced in this episode:

• iscot
• inspiringchange.ie

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Today, we're diving into the wild world of podcasting with the one and only Brett Curry! He's the CEO of OMG Commerce and the host of the E Commerce Evolution podcast, and he's here to spill the beans on why podcasting is like the secret sauce for growing your brand.

Spoiler alert: it’s not just about the audience; it’s about building trust, creating connections, and having a blast while doing it! We’ll chat about how Brett juggles running an agency and a podcast, the ups and downs he’s faced, and why sometimes he feels like quitting – but then gets that sweet reminder that people love his show!

So grab your headphones, kick back, and let’s get into all the giggles, insights, and a dash of chaos that comes with podcasting!

Links referenced in this episode:

• omgcommerce.com
• brettcurry.com

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Every successful entrepreneur has a backstory filled with some kind of trauma, and today we’re diving into how that can be turned into rocket fuel for business growth! I'm chatting with Roger Martin, the co-founder of Rockbox Fitness and Beam Light Sauna, who’s a total powerhouse in the franchise world. He’s been on a wild journey from corporate America to entrepreneurship, and he’s here to share how podcasting has helped him connect with his audience and build his brand. We’re gonna talk about everything from the ups and downs of running a business to how personal experiences shape our paths to success. So grab your favorite snack, kick back, and let’s get this party started!

Links referenced in this episode:

• thrive more with roger martin
• real roger martin
• thrivemorebrands.com

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Joy is the name of the game in this episode, folks! We chat with Larry Sprung, the mastermind behind Mitlin Financial and the Mitlin Money Mindset podcast. Larry spills the beans on how focusing on joy has supercharged their business and podcasting journey. We dive into the heart of financial planning and discover that it’s all about using those dollars to create joy and happiness in our lives. Plus, Larry shares some hilarious stories and nuggets of wisdom that’ll have you thinking about your own path to joy. So, buckle up for a fun ride full of laughs and great insights—let’s get this joy train rolling!

Links referenced in this episode:

• mitlinmoneymindset.com
• linkedin.com/in/lawrence-sprung

Want help creating your own podcast? Visit us at podjunction.com or reach out to Sadaf directly on LinkedIn: https://www.linkedin.com/in/sadafbeynon/

When things don't go according to plan in podcasting, just like in business, the way we respond often defines our success. In this candid solo episode, we share five valuable lessons podcasting has taught us about business growth, especially during unexpected challenges.

We dive into why consistency matters more than perfection, how your authentic voice can build trust even when you're still figuring things out, and why not all value appears immediately on a spreadsheet.

Whether you're already podcasting for your business or considering starting one, this episode offers honest reflections on the messy middle of building something meaningful. We explore why showing up consistently, even when circumstances change, creates the foundation of trust that grows your business.

Join us for this more personal conversation about embracing the unexpected and finding growth in the moments when things don't go as planned.

📱 CONNECT WITH SADAF: LinkedIn: https://www.linkedin.com/in/sadafbeynon/

Discover why podcast download numbers DON'T matter for business growth! In this eye-opening conversation with eCommerce expert Matt Edmundson, we uncover the hidden power of podcasting that most business leaders completely miss.

Matt reveals how potential clients had already decided to work with him before they even spoke - simply from listening to his podcast. Learn why having 100 targeted listeners can be more valuable than 10,000 random ones, and how podcasting creates the critical "know, like, and trust" factor that traditional marketing can't match.

If you're a business leader wondering if podcasting is worth the investment, this episode will completely change your perspective. Matt shares his 6-year journey with eCommerce Podcast and the strategic pivots that have helped him land acquisition deals and partnerships worth millions.

📱 CONNECT WITH MATT:

Website: https://ecommercepodcast.net

LinkedIn: https://linkedin.com/in/mattedmundson

🎧 SUBSCRIBE to PodJunction for more insights from business leaders using podcasting as a growth strategy!

📱 CONNECT WITH SADAF:

LinkedIn: https://www.linkedin.com/in/sadafbeynon/