What if everything you thought you knew about podcast ROI was wrong? Reed Hansen launched his podcast expecting new leads to pour in from his growing audience. Instead, he got zero external leads—but somehow created his highest-performing marketing channel. In this eye-opening conversation, Reed reveals how his "failed" podcast transformed relationships with existing clients rather than attracting new ones. Discover why treating podcasting as a networking exercise beats chasing download numbers, and learn the surprising way Reed's clients finally recognised his true expertise after months of ignored newsletters.

• Why Reed's podcast generated zero external leads but became his top marketing channel
• How existing clients suddenly started buying additional services after hearing his podcast
• The "networking exercise" approach that beats traditional podcast metrics
• How to integrate podcast content into newsletters and social media for maximum impact
• Why video snippets and authentic conversations build authority that emails can't match
• The mindset shift that transforms podcasting from lead generation tool to relationship builder
• Real-world results from helping clients replicate this unconventional approach

Guest Links:

• Market Surge: https://marketsurge.io/
• Reed's email: reed@marketsurge.io

Podjunction Ecosystem:

• https://podjunction.com/