Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.

David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.

• How David markets electrical design software with no search volume to guide him.
• The strategy behind running the same live webinar every month, and why it still works.
• Why YouTube is his core content channel and how it feeds his podcast and SEO.
• What makes a niche SEO strategy work when everyone else is chasing volume.
• How cold outreach and email lists from trade publications still crush it in 2025.
• Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.
• His take on desktop vs. SaaS and why some tools belong offline.
• How his company nurtures leads over years, not weeks, with simple systems.

[00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works)

[00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host

[01:31] – What Design Master Does & The Revit/AutoCAD Advantage

[03:21] – Repurposing Content from YouTube to Podcast & Blog

[04:37] – Creating Without Data: Marketing in a Hyper-Niche

[06:56] – Staying an Expert: Listening Instead of Guessing

[09:00] – Small Team Superpower: CEO Still Talks to Customers

[09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel

[11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years

[13:10] – Webinar as a Loyalty & Support Signal

[14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works)

[17:05] – Why Long Delays in B2B Sales Aren’t Always Bad

[19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly)

[21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue

[24:11] – Niche Marketing Victory: High LTV with Low Volume

[25:47] – Outbound Email with Trade Lists: The Real Volume Driver

[27:35] – Call to Action Clarity: Always Drive to the Webinar

[29:07] – Why One Video Per Month is Enough for Long-Term Play

[31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent

[33:10] – Competing with Autodesk (and Winning in France!)

[35:42] – Why Some Software Still Belongs on the Desktop

[35:40] – Where to Find David Robison & Sign Up for the Webinar

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.

Becky brings stories from her career, like learning the hard way through a botched client recording, and shows how embracing mistakes, using your voice with intention, and staying curious can make all the difference. This one’s full of relatable advice that’ll help you show up more confidently and connect with your audience in a way that sticks.

What You’ll Learn in This Episode:

• Why authenticity is more critical than ever in the AI era.
• How to use vocal tone and pacing to sound more natural and compelling.
• The secret to not being boring, even if your topic is technical.
• How to turn podcasting mistakes into loyalty-building moments.
• Simple ways to make your audience feel inspired and capable.

Episode Breakdown with Timestamps:

• [00:00] – Why Authenticity Feels Risky But Matters More Than Ever
• [00:34] – Meet Becky Fountain: Voiceover Artist & Podcasting Pro
• [01:20] – What Authenticity Really Looks Like in a Podcast
• [06:20] – Transparency, Flexibility & Admitting What You Don’t Know
• [09:30] – Being Curious & Delivering Value Without Boring Your Listeners
• [13:00] – Using Your Voice: Vocal Dynamics for Better Listener Engagement
• [17:55] – Owning Your Mistakes: The Power of Vulnerability
• [25:04] – When Refunds Aren’t Enough: Going Above & Beyond
• [31:15] – Inspiring Your Audience With Simple, Achievable Advice
• [33:34] – The “Charisma Fingerprint” & Final Advice from Becky
• [34:13] – Where to Find Becky Online

Follow Becky Fountain:

• LinkedIn: https://www.linkedin.com/in/becky-fountain-932861274/
• Website: https://www.beckyfountainvo.com/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.

Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.

What You’ll Learn in This Episode:

• Why every niche, even HVAC, has room for a great podcast.
• How to use video and audio content to educate your buyers at scale.
• Why don’t you need perfect equipment to get started? Just your phone.
• The role of PDH credits and webinars in growing a B2B audience.
• Why being the “face” of a brand podcast matters, even if you’re not the CEO.
• How to get podcast guests (even in traditional industries).
• The mindset shift: do it scared, do it scrappy, and focus on value.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasting in a Niche Still Works

[00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts

[01:26] - What Is HVAC TV & How It Supports the HVAC Community

[03:15] - Origin Story: Launching HVAC TV During Covid

[05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital

[08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy

[10:44] - Overcoming Fear & Just Starting the Podcast

[13:34] - Tactical Tips: Gear, Guests & Simplicity in Production

[16:47] - Why Self-Awareness Matters for Content Creators

[21:58] - Managing Guest Expectations & Finding a Co-Host

[25:06] - Reframing Success in a Niche Industry

[28:19] - Trade Show Interviews & Keeping It Real

[31:16] - Being the Face of a Company-Owned Podcast

[34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition

[40:24] - Factory Tours & Building Industry Authority

[43:42] - What Will Always Matter: Providing Real Value

[45:45] - Where to Find Tony & HVAC TV

Follow Tony Mormino:

• LinkedIn: https://www.linkedin.com/in/tony-mormino/
• Website: https://www.aircontrolconcepts.com/
• YouTube Channel: www.youtube.com/@HVAC-TV
• TikTok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in the highly specialized world of fintech, despite having no background in finance. He breaks down how podcasting has become his tool for navigating complex industries, asking the right questions, and creating meaningful conversations with top-level executives.

Jacob has redefined how non-experts can thrive as hosts in the B2B space, not by faking authority, but by preparing rigorously and reading guests with precision. He explains how podcasting creates long-term brand equity, opens doors for strategic networking, and delivers value far beyond downloads. From managing sales-driven guests to building a scalable prep system, Jacob shows how thoughtful podcasting can make any brand sound like a leader.

• How to host a podcast outside your own industry with confidence and credibility.
• A clear framework for preparing and leading interviews with industry leaders.
• Ways to keep B2B guests from falling into sales mode and drive richer conversations.
• How podcasts contribute to brand visibility, relationship-building, and reputation.
• Practical tips on research, scripting, and reflecting on each episode to improve over time.

• [00:00] - Meet Jacob Hollabaugh: From Reality TV Recaps to Fintech Hosting
• [01:44] - Landing a Corporate Hosting Gig Without a Finance Background
• [04:13] - Building Relationships with High-Level Industry Guests
• [06:11] - How to Learn a New Industry and Prepare Like a Pro
• [09:22] - What Makes a Great Podcast Host in B2B
• [13:14] - Differences Between Entertainment and Corporate Podcasts
• [19:36] - Making Professional Guests Feel Comfortable and Candid
• [24:02] - Strategies for Avoiding Sales Pitches in Interviews
• [38:02] - Research Methods and Guest Preparation Process
• [49:10] - The Marketing Benefits of Corporate Podcasting
• [56:46] - Why Podcasts Are More Authentic Than Traditional Content
• [01:01:53] - Do All Companies Need Content?
• [01:08:33] - Final Takeaways on Strategy, Quality, and Brand Impact

• LinkedIn: https://www.linkedin.com/in/jacobhollabaugh
• PayPod Podcast: https://www.soarpay.com/podcast

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

Follow us on our Social Media:

• LinkedIn:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.

Mike has helped redefine how podcasts function in a professional services context—not just as content but as strategic assets. He outlines how consistent storytelling, guest empowerment, and community-building have elevated both his brand and his guests’ careers. From booking global keynote stages to recruiting entire teams, Mike shows why niche-focused podcasting delivers high-value results.

• Why niche podcasts don’t need millions of downloads to drive massive business outcomes.
• How podcasting helps build authority, deepen industry relationships, and create new client pathways.
• The behind-the-scenes process Mike uses to produce consistent, high-quality weekly episodes.
• How to use podcast episodes to enhance recruiting, personal branding, and inbound marketing.
• Tips for staying consistent, batching episodes, and maintaining high standards over the long term.

• [00:00] - Meet Mike Richards & the Power of Niche Podcasting
• [01:10] - Podcasting as a Relationship Tool, Not Just a Sales Funnel
• [03:51] - What Treasurers Do & Why Their Stories Matter
• [06:05] - From Guest to Keynote: Helping Guests Grow Their Brand
• [09:10] - Niche Audience, Major Results: Why 250 Listeners Is Plenty
• [12:10] - Sound Quality, Listener Experience & Hosting Like a Pro
• [17:04] - Taking the Podcast on the Road: Treasury Career Corner Live
• [22:06] - Surviving the First 20 Episodes: The Consistency Factor
• [32:17] - Should Every Recruiter Have a Podcast? Mike’s Take
• [42:44] - ROI Breakdown: Over £1 Million in Revenue from Podcasting
• [54:45] - What’s Next: Live Events, International Growth, and Episode 300

• Website: https://treasuryrecruitment.com
• LinkedIn: https://www.linkedin.com/in/mrtreasury/
• Podcast: https://treasuryrecruitment.com/podcasts/

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advice that you can implement immediately.

What You’ll Learn in This Episode:

• How to identify and optimize podcast content for your target audience
• Tips on increasing discoverability through the right keywords and episode titles
• Strategies for booking guests with large audiences to boost your podcast's reach
• The importance of leveraging an email list for podcast growth and monetization
• How to create content that resonates and drives long-term engagement

Episode Breakdown:

• [00:00] - Introduction – The state of The Patriarchy Podcast and goals for growth
• [01:32] - Step 1: Content Strategy – Identifying what works and how to refine your podcast niche
• [06:00] - Step 2: Guests – How to approach and pitch high-quality guests for maximum impact
• [18:00] - Step 3: Discoverability – Optimizing your podcast’s title and description for search
• [27:45] - Step 4: Email List Building – The importance of collecting emails for future growth
• [38:15] - Step 5: YouTube Thumbnails – Best practices for designing thumbnails that drive engagement
• [50:30] - Step 6: Marketing – How to promote your podcast across platforms and increase visibility
• [55:00] - Final Thoughts – Strategies for sustaining momentum and growing your audience over time

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your business, building relationships, and driving meaningful results, especially in professional services.

Michael has helped numerous businesses leverage the power of podcasting to grow their brand and develop deeper, lasting relationships with their target audience. He walks through the critical steps to successfully integrate podcasts into your marketing strategy, and why consistency, niche focus, and strategic automation are key.

What You’ll Learn in This Episode:

• Why podcasting is one of the best ways to build authority and trust in your industry.
• The two primary ways podcasts can serve businesses are as tools for thought leadership and networking.
• How to find and define your niche to maximize the effectiveness of your podcast.
• The importance of consistency and automation in growing your podcast’s audience and impact.
• How podcasting fits into a larger B2B marketing strategy and why it’s a long-term investment.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasts Matter

[00:28] - Meet Michael Buzinski: Buzzworthy's CEO & Marketing Strategist

[01:16] - Authority Building Through Podcasting

[03:15] - Podcasting as a Strategic Networking Tool

[05:46] - Why Voice and Video Beat Text for Trust Building

[08:19] - How Specific Should Your Niche Be?

[10:04] - Case Study: Building an Eight-Figure Business from a 4500-Person Niche

[15:45] - Short Game vs. Long Game: Planting Marketing Seeds

[21:58] - Integrating Podcasts Into the Marketing Mix

[31:45] - Automating Lead Capture & Nurture with a CRM

[38:17] - Creating Urgency and Evergreen Content

[44:47] - Final Tips on Podcasting Consistency & Flexibility

[45:03] - Where to Get Michael’s Book "The Rule of 26"

Follow Michael Buzinski:

• Website: https://buzzworthy.biz/
• LinkedIn: https://www.linkedin.com/in/michaelbuzinski/
• Podcast: https://buzzworthymarketing.show/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

• The 6-step podcast launch framework that drives real business results
• How to position your show to stand out and attract your ideal listener
• Smart guest strategies that double as lead generation tactics
• Tools, gear, and workflows to record and edit like a pro
• How to distribute and promote your podcast for maximum reach and engagement

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/