Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

• The 6-step podcast launch framework that drives real business results
• How to position your show to stand out and attract your ideal listener
• Smart guest strategies that double as lead generation tactics
• Tools, gear, and workflows to record and edit like a pro
• How to distribute and promote your podcast for maximum reach and engagement

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

Follow Guillaume Jouvencel:

• YouTube: http://www.youtube.com/@Guillaume_Jouvencel
• Instagram: https://www.instagram.com/guillaume.jouvencel
• LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• TikTok: https://www.tiktok.com/@gha_marketing
• Twitter/X: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/