Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.

David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.

• How David markets electrical design software with no search volume to guide him.
• The strategy behind running the same live webinar every month, and why it still works.
• Why YouTube is his core content channel and how it feeds his podcast and SEO.
• What makes a niche SEO strategy work when everyone else is chasing volume.
• How cold outreach and email lists from trade publications still crush it in 2025.
• Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.
• His take on desktop vs. SaaS and why some tools belong offline.
• How his company nurtures leads over years, not weeks, with simple systems.

[00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works)

[00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host

[01:31] – What Design Master Does & The Revit/AutoCAD Advantage

[03:21] – Repurposing Content from YouTube to Podcast & Blog

[04:37] – Creating Without Data: Marketing in a Hyper-Niche

[06:56] – Staying an Expert: Listening Instead of Guessing

[09:00] – Small Team Superpower: CEO Still Talks to Customers

[09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel

[11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years

[13:10] – Webinar as a Loyalty & Support Signal

[14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works)

[17:05] – Why Long Delays in B2B Sales Aren’t Always Bad

[19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly)

[21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue

[24:11] – Niche Marketing Victory: High LTV with Low Volume

[25:47] – Outbound Email with Trade Lists: The Real Volume Driver

[27:35] – Call to Action Clarity: Always Drive to the Webinar

[29:07] – Why One Video Per Month is Enough for Long-Term Play

[31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent

[33:10] – Competing with Autodesk (and Winning in France!)

[35:42] – Why Some Software Still Belongs on the Desktop

[35:40] – Where to Find David Robison & Sign Up for the Webinar

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.

Becky brings stories from her career, like learning the hard way through a botched client recording, and shows how embracing mistakes, using your voice with intention, and staying curious can make all the difference. This one’s full of relatable advice that’ll help you show up more confidently and connect with your audience in a way that sticks.

What You’ll Learn in This Episode:

• Why authenticity is more critical than ever in the AI era.
• How to use vocal tone and pacing to sound more natural and compelling.
• The secret to not being boring, even if your topic is technical.
• How to turn podcasting mistakes into loyalty-building moments.
• Simple ways to make your audience feel inspired and capable.

Episode Breakdown with Timestamps:

• [00:00] – Why Authenticity Feels Risky But Matters More Than Ever
• [00:34] – Meet Becky Fountain: Voiceover Artist & Podcasting Pro
• [01:20] – What Authenticity Really Looks Like in a Podcast
• [06:20] – Transparency, Flexibility & Admitting What You Don’t Know
• [09:30] – Being Curious & Delivering Value Without Boring Your Listeners
• [13:00] – Using Your Voice: Vocal Dynamics for Better Listener Engagement
• [17:55] – Owning Your Mistakes: The Power of Vulnerability
• [25:04] – When Refunds Aren’t Enough: Going Above & Beyond
• [31:15] – Inspiring Your Audience With Simple, Achievable Advice
• [33:34] – The “Charisma Fingerprint” & Final Advice from Becky
• [34:13] – Where to Find Becky Online

Follow Becky Fountain:

• LinkedIn: https://www.linkedin.com/in/becky-fountain-932861274/
• Website: https://www.beckyfountainvo.com/

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/
• Gha Marketing Website: https://ghapodcast.com/

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
• Tiktok:

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went from internal Teams meetings during COVID to a full-scale video-first podcast reaching thousands of engineers and contractors.

Tony has helped position his company as a leader in the HVAC space by consistently showing up with high-value educational, engaging, and approachable content. He walks us through how to get started even without fancy equipment, why showing up scared is still better than waiting, and how creating authentic, useful content can turn your brand into the go-to expert in your field.

What You’ll Learn in This Episode:

• Why every niche, even HVAC, has room for a great podcast.
• How to use video and audio content to educate your buyers at scale.
• Why don’t you need perfect equipment to get started? Just your phone.
• The role of PDH credits and webinars in growing a B2B audience.
• Why being the “face” of a brand podcast matters, even if you’re not the CEO.
• How to get podcast guests (even in traditional industries).
• The mindset shift: do it scared, do it scrappy, and focus on value.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasting in a Niche Still Works

[00:34] - Meet Tony Mormino: Marketing Director at Air Control Concepts

[01:26] - What Is HVAC TV & How It Supports the HVAC Community

[03:15] - Origin Story: Launching HVAC TV During Covid

[05:11] - From Zoom Fatigue to LinkedIn Live: Adapting to Digital

[08:44] - Making HVAC Engaging: “Better Than Boring” Philosophy

[10:44] - Overcoming Fear & Just Starting the Podcast

[13:34] - Tactical Tips: Gear, Guests & Simplicity in Production

[16:47] - Why Self-Awareness Matters for Content Creators

[21:58] - Managing Guest Expectations & Finding a Co-Host

[25:06] - Reframing Success in a Niche Industry

[28:19] - Trade Show Interviews & Keeping It Real

[31:16] - Being the Face of a Company-Owned Podcast

[34:04] - Tracking ROI: Sales Team Buy-In & Event Recognition

[40:24] - Factory Tours & Building Industry Authority

[43:42] - What Will Always Matter: Providing Real Value

[45:45] - Where to Find Tony & HVAC TV

Follow Tony Mormino:

• LinkedIn: https://www.linkedin.com/in/tony-mormino/
• Website: https://www.aircontrolconcepts.com/
• YouTube Channel: www.youtube.com/@HVAC-TV
• TikTok: