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In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.

David has positioned his company as a go-to expert in electrical design by consistently publishing practical, insightful, and highly targeted content. He walks us through how he built a YouTube-first content system, why he still runs a live webinar every month after two years, and how talking to customers daily fuels everything from product strategy to lead generation. Whether you're in SaaS, B2B tech, or any niche market, this episode shows how smart, scrappy content marketing can scale even in the smallest of spaces.

• How David markets electrical design software with no search volume to guide him.
• The strategy behind running the same live webinar every month, and why it still works.
• Why YouTube is his core content channel and how it feeds his podcast and SEO.
• What makes a niche SEO strategy work when everyone else is chasing volume.
• How cold outreach and email lists from trade publications still crush it in 2025.
• Why David stripped marketing CTAs from high-traffic pages to avoid unqualified leads.
• His take on desktop vs. SaaS and why some tools belong offline.
• How his company nurtures leads over years, not weeks, with simple systems.

[00:00] – Introduction: Why David Breaks Traditional Marketing Rules (and It Works)

[00:26] – Meet David Robison: CEO of Design Master Software & Podcast Host

[01:31] – What Design Master Does & The Revit/AutoCAD Advantage

[03:21] – Repurposing Content from YouTube to Podcast & Blog

[04:37] – Creating Without Data: Marketing in a Hyper-Niche

[06:56] – Staying an Expert: Listening Instead of Guessing

[09:00] – Small Team Superpower: CEO Still Talks to Customers

[09:53] – Anatomy of a Lean Yet Powerful B2B SaaS Funnel

[11:04] – The Secret Weapon: Running the Same Webinar for 2+ Years

[13:10] – Webinar as a Loyalty & Support Signal

[14:26] – Dual CTA Strategy: Free Trial vs Webinar (and Why It Works)

[17:05] – Why Long Delays in B2B Sales Aren’t Always Bad

[19:40] – The ROI of a Lean Content Engine (1–2 Sales Monthly)

[21:37] – HVAC vs Electrical: Why Views Don't Always Equal Revenue

[24:11] – Niche Marketing Victory: High LTV with Low Volume

[25:47] – Outbound Email with Trade Lists: The Real Volume Driver

[27:35] – Call to Action Clarity: Always Drive to the Webinar

[29:07] – Why One Video Per Month is Enough for Long-Term Play

[31:07] – SEO in a Data Desert: Winning Micro-Keywords with Intent

[33:10] – Competing with Autodesk (and Winning in France!)

[35:42] – Why Some Software Still Belongs on the Desktop

[35:40] – Where to Find David Robison & Sign Up for the Webinar