PPC Live The Podcast - The F*ck ups that led to Triumphs Podcast Por Anu Adegbola arte de portada

PPC Live The Podcast - The F*ck ups that led to Triumphs

PPC Live The Podcast - The F*ck ups that led to Triumphs

De: Anu Adegbola
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 On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.Anu Adegbola Economía Marketing Marketing y Ventas
Episodios
  • EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Nguele

    EP324 - The £20K Overspend: How Integrity Saved My Career ft Serge Nguele
    Jul 2 2025

    In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.


    Key Takeaways

    For PPC Professionals Facing Mistakes:

    - Stay Calm: Remember that no lives are at stake in PPC

    - Own It Completely: Take full responsibility without making excuses

    - Be Proactive: Report issues yourself rather than having them discovered

    - Learn and Improve: Use mistakes as opportunities for systemic improvements


    For Managers:

    - Respond with support and problem-solving rather than blame

    - Recognize that integrity in crisis reveals character

    - Use individual mistakes to improve team processes


    On AI in PPC:

    - Common Mistake: Over-complicating AI implementation because it's trendy

    - Better Approach: Start with actual problems you need to solve

    - Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions



    00:00 Introduction to PPC Live Podcast

    01:18 Meet Serge Nguele: PPC Expert and Marathon Runner

    05:29 Serge's Biggest PPC Mistake

    08:17 The Aftermath and Lessons Learned

    14:42 Agency Mistake and Resolution

    15:44 Learning from Mistakes

    17:21 Building Trust and Integrity

    20:45 Advice for Handling Overspending

    22:58 AI in Paid Search

    24:42 Fun and Farewell


    Find Serge on ⁠LinkedIn⁠


    Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠


    PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.


    The next ⁠⁠⁠PPC Live London⁠⁠⁠ event is on July 31st

    Follow us on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠

    Follow us on ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠

    Join our ⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠

    Subscribe to our ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠
    Más Menos
    29 m
  • EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler

    EP323 - The Double-Edged Sword of Building Your Brand ft Dii Pooler
    Jun 25 2025

    Host Anu interviews digital marketing executive Dii Pooler (11+ years experience) about the dark side of personal branding in PPC. Dii shares a vulnerable story about a corporate client consultation where she was put on the spot with complex YouTube and CTV questions outside her speciality area of paid search and lead generation.

    Despite her expertise, not having an immediate, polished answer shifted the room's energy, leading to passive-aggressive comments and microaggressions. The episode examines how building a strong personal brand can lead to unrealistic expectations and pressure to be perfect in every situation.

    • Building authority creates higher expectations that aren't always realistic
    • "The criticism will shake the leaves, but it won't shake the roots" - Anchor your brand in purpose, values, and truth, not just money
    • Be extremely intentional about client types and industries you specialise in
    • Remember, consultations are two-way interviews - you're evaluating them too


    For Freelancers/Agency Owners: Choose your environment wisely - with growth-minded people, owning mistakes leads to evolution; with accountability-avoidant people, honesty makes you the villain

    For Managers: Ask "What happens when this person makes a mistake?" Respond with compassion and growth opportunities, not blame

    • Don't resort all ad copy to AI - keep human language and connection
    • Don't replace PPC specialists with AI audits - human insight remains crucial for changing market conditions

    The PPC community talks about mistakes but often lacks compassion - we need more understanding and guidance, less snark and memes

    Key TakeawaysPersonal Branding Reality CheckManaging MistakesAI in PPC WarningsIndustry Insight


    0:00 Welcome to PPC Live: The Podcast

    00:47 Introducing Today's Guest: Dii Pooler

    01:43 Dii Pooler's Background and Expertise

    03:02 Understanding the Waterfall Framework

    06:04 Dii's Personal Story: When Personal Branding Goes Wrong

    15:48 Lessons Learned and Advice for Others

    22:27 The Role of AI in PPC and Common Missteps

    25:06 Final Thoughts and Farewell


    Find Dii on LinkedIn


    Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠


    PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.


    The next ⁠⁠PPC Live London⁠⁠ event is on July 31st

    Follow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

    Follow us on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠

    Join our ⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠

    Subscribe to our ⁠⁠⁠⁠⁠⁠Newsletter⁠
    Más Menos
    28 m
  • EP322 - When Client Transparency Goes Wrong in PPC ft. Susan Richards-Benson

    EP322 - When Client Transparency Goes Wrong in PPC ft. Susan Richards-Benson
    Jun 18 2025
    Susan Richards-Benson, a 20-year PPC veteran and independent contractor, shares her experience with a devastating account suspension that cost her client tens of thousands in revenue during their busiest season—all due to client dishonesty.The Setup:Client: Indoor children's playground in FloridaTiming: Christmas period (peak season)Problem: Google Ads account suspended for "circumventing systems"The 2-Month Investigation:Google support only provided generic responsesTeam checked for malware, IP issues, site problemsDeveloper unavailable during holidaysClient increasingly frustrated as traffic plummetedKey Takeaways1. Client Transparency Works Both WaysAgencies aren't the only ones who can lack transparencyDishonest clients can create major problems for agenciesAlways verify client claims rather than taking their word2. Enhanced Onboarding ProcessRed flags to watch: Clients being "cagey" about previous data, refusing analytics access, claiming previous agencies won't release dataNew process: Screen share with clients to check existing accounts at ads.google.comDue diligence: Don't just ask—verify what accounts already exist3. Crisis Management Best PracticesDocument everything in writingFile support cases immediatelyDon't try to solve complex issues aloneStay accessible and communicate regularly with clientsBe transparent about what you're seeing on your end4. Industry Evolution Insights Then: Keyword stuffing, siloed thinking workedNow: Requires holistic approach across SEO, social, PPCKey mindset: Don't resist change—embrace it or leave the industry5. Healthy Approach to PPC MistakesMistakes are inevitable for everyone in PPCOwn up immediately and explain implicationsDon't let mistakes rattle your confidenceShare failures, not just successes, to help the community learnThe industry will humble big egos6. AI & Automation CautionsExample: P-Max with store visits has 5-7 day reporting lagBe careful with click-based conversions like "Get Directions"Don't blindly trust algorithm optimizationProfessional ImpactThis experience taught Susan to completely revamp her onboarding process and be more selective about clients who show transparency red flags. The relationship ultimately soured and ended, highlighting how client dishonesty can damage professional relationships beyond just the immediate technical problems.Bottom LineThe biggest lesson: Trust but verify. Even experienced PPC professionals can be blindsided by client dishonesty. Implementing thorough onboarding processes and maintaining detailed documentation can prevent similar disasters.00:00 Introduction to PPC Live Podcast00:49 Guest Introduction: Susan Richards-Benson02:19 Susan's Journey from Journalism to Paid Search03:48 The Evolution of Digital Marketing06:00 Fun Facts and Personal Interests06:58 The Big F-Up: A Client's Google Ads Suspension16:27 Lessons Learned and Advice for Marketers21:53 The Role of AI in PPC25:00 Conclusion and Upcoming EventsFind Susan on ⁠LinkedIn⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠PPC Live The Podcast features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠PPC Live⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠Newsletter⁠
    Más Menos
    27 m
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