In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.

Key Takeaways

For PPC Professionals Facing Mistakes:

- Stay Calm: Remember that no lives are at stake in PPC

- Own It Completely: Take full responsibility without making excuses

- Be Proactive: Report issues yourself rather than having them discovered

- Learn and Improve: Use mistakes as opportunities for systemic improvements

For Managers:

- Respond with support and problem-solving rather than blame

- Recognize that integrity in crisis reveals character

- Use individual mistakes to improve team processes

On AI in PPC:

- Common Mistake: Over-complicating AI implementation because it's trendy

- Better Approach: Start with actual problems you need to solve

- Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions

00:00 Introduction to PPC Live Podcast

01:18 Meet Serge Nguele: PPC Expert and Marathon Runner

05:29 Serge's Biggest PPC Mistake

08:17 The Aftermath and Lessons Learned

14:42 Agency Mistake and Resolution

15:44 Learning from Mistakes

17:21 Building Trust and Integrity

20:45 Advice for Handling Overspending

22:58 AI in Paid Search

24:42 Fun and Farewell

Find Serge on ⁠LinkedIn⁠

Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠

PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠PPC Live London⁠⁠⁠ event is on July 31st

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