In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from art-driven approaches to data-focused strategies, and the importance of creative integration.

Rezwana also discusses her leadership philosophy, emphasising the power of inspiring teams and creating meaningful work that connects organisations with consumers.

Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement.

In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible.

This analysis piece was written by A'bidah Zaid Shirbeeni.

Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year.

From tone to structure, the resemblance was uncanny — sparking speculation online about the use of AI-generated scripts. The near-identical delivery has raised fresh concerns over templated crisis responses, and whether they risk doing more harm than good. MARKETING-INTERACTIVE spoke to industry professionals for their take.

This analysis piece was written by A'bidah Zaid Shirbeeni.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge.

In this episode, hear from Douglas Young, co-founder and CEO of heritage design and lifestyle brand G.O.D., in a fireside chat with our deputy editor Karen Wong, as he shares about using artificial intelligence as a tool to support human creativity, and not replace it.

He also talks about the balance between technology and human creativity, naturally leading to the importance of collaboration.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Hong Kong was all about content as a competitive edge.

In this episode, hear from Grace Chan, HK actress, host and digital creator, in a fireside chat with our deputy editor Karen Wong, as she shares about creating lasting content online and tailoring content for the various platforms available in Hong Kong such as Instagram and Xiaohongshu.

Also listen on to hear what she has to say about being authentic in the social media space, and insights into her brand collaborations.

The Qantas Group will be ceasing the operations of its Singapore-based low-cost subsidiary, Jetstar Asia, as part of a strategic restructure which supports its historic fleet renewal program and to strengthen its core businesses.

The low-cost carrier (LCC) space in Asia is fiercely competitive, with dominant players shaping consumer expectations around price and frequency of flights. In such an environment, where travellers often compare fares down to the last dollar, it is easy to question whether branding, positioning, or marketing could have made any meaningful difference for Jetstar Asia.

But is being ‘cheap’ enough to win in Asia’s skies? In light of Jetstar Asia’s exit, MARKETING-INTERACTIVE asked marketers if smart marketing and positioning could have helped the airline stand out and survive.

This analysis piece was written by Lee Shin Yiing.

Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation.

In this episode, hear from RHB Banking Group’s CMO Abdul Sani Abdul Murad, Time’s head of branded content and social, Lau Mun Yee as well as Burger King Malaysia’s head of marketing Leong Huey Ying, as they discuss the balance of brand building and performance marketing in a panel session led by PRecious Communication’s regional vice president Joey Gan.

Listen on to hear their thoughts and insights on how to build authentic conversations, manage stakeholder buy-ins, and how brand building can translate to conversions.

In this Analysis episode, we dive into the use of agentic artificial intelligence (AI) in Hong Kong and Australia.

With the rise of agentic AI, we're entering a new era where AI doesn't just analyse or respond, it can act with autonomy, make decisions, and execute multi-step campaigns on behalf of human marketers. And the implications for marketing, CX and brand loyalty are already having a profound impact on how the customer experience is evolving under a tech-led reset.

These analysis pieces were written by Karen Wong and Matthew Eaton.