In this first episode of "In Conversation," MARKETING-INTERACTIVE's editor-in-chief Rezwana Manjur offers an intimate look into her 13-year journey through the marketing and media landscape. She shares insights on the industry's evolution, from art-driven approaches to data-focused strategies, and the importance of creative integration.

Rezwana also discusses her leadership philosophy, emphasising the power of inspiring teams and creating meaningful work that connects organisations with consumers.

Luxury has always traded on the allure of what’s out of reach - the invitation-only events, the hushed boutiques, the air of untouchability. But as luxury consumers evolve, so do the rules of engagement.

In this episode of Analysis, MARKETING-INTERACTIVE speaks to marketing experts about how exclusivity today has taken a new form, moving away from the idea of being "untouchable" to now being more immersive, inclusive and accessible.

This analysis piece was written by A'bidah Zaid Shirbeeni.

Air India is under scrutiny after CEO Campbell Wilson released a crisis video strikingly similar to one by American Airlines CEO Robert Isom earlier this year.

From tone to structure, the resemblance was uncanny — sparking speculation online about the use of AI-generated scripts. The near-identical delivery has raised fresh concerns over templated crisis responses, and whether they risk doing more harm than good. MARKETING-INTERACTIVE spoke to industry professionals for their take.

This analysis piece was written by A'bidah Zaid Shirbeeni.