Content360 MY: Can storytelling lead to sales?
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Content360 MY: Can storytelling lead to sales?
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Content360 is one of MARKETING-INTERACTIVE’s core conferences which has been running across Asia for the past 13 years. It brings together the finest in the content marketing industry. This year, Content360 Malaysia was all about where creativity conquers media fragmentation.
In this episode, hear from RHB Banking Group’s CMO Abdul Sani Abdul Murad, Time’s head of branded content and social, Lau Mun Yee as well as Burger King Malaysia’s head of marketing Leong Huey Ying, as they discuss the balance of brand building and performance marketing in a panel session led by PRecious Communication’s regional vice president Joey Gan.
Listen on to hear their thoughts and insights on how to build authentic conversations, manage stakeholder buy-ins, and how brand building can translate to conversions.