It starts with a simple nudge. Then comes the doubt—was that guidance or was I played?

This episode takes a hard look at nudging, not to praise it, but to test it. Where do we draw the line between helping and manipulating? Is “freedom of choice” still freedom if most people never even notice the options?

We’ll unpack real examples—from cafeteria layouts to Lollapalooza hydration signs—and then ask tougher questions. What happens when nudges are designed by people who aren’t thinking clearly or worse, who don’t care? Why do critics fear a slippery slope from gentle push to full control?

We’re not taking sides. We’re opening up the full box—praise, problems, and the grey areas in between. If you’re serious about using behavioral science in policy or business, this is the episode you can’t afford to skip.

Everyone loves the idea of saving lives and the planet—but most of us don’t even tick a box when it matters.

This episode isn’t about guilt. It’s about what actually works when big problems involve small human decisions.

We dig into why presumed consent sounds great but fails quietly, why asking the right question at the right moment changes everything, and how a climate tax that grows slowly could work better than anything we've tried.

We’ll break down real examples—like Apple turning iPhones into donor tools, or why Spain leads the world in donations without relying on default tricks. It’s not just about what feels right. It’s about what works—and what doesn’t—when the stakes are lives and the climate.

If you're done with “awareness” and actually want to understand what policies move the needle, this one’s worth your time.

Everyone wants financial freedom. But in reality, we’re stuck in a loop—saving too little, investing badly, and falling for credit traps.

This episode isn’t about complex finance. It’s about how humans behave with money. Why smart people forget to join pension plans. Why most of us don’t opt in unless we’re pushed. And why we keep bad defaults running for decades without blinking.

We’ll break down what worked in the US and Sweden. We’ll unpack “Save More Tomorrow” and how the smallest nudge—like syncing savings with pay hikes—can outsmart our own laziness. Plus, a hard look at the downside: when nudges go wrong, when defaults misfire, and when choice overload backfires.

It’s not motivational. It’s not theory. It’s about what’s real—and what actually moves people to act when money’s on the line.