Nudge Me, Don’t Play Me
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Nudge Me, Don’t Play Me
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It starts with a simple nudge. Then comes the doubt—was that guidance or was I played?
This episode takes a hard look at nudging, not to praise it, but to test it. Where do we draw the line between helping and manipulating? Is “freedom of choice” still freedom if most people never even notice the options?
We’ll unpack real examples—from cafeteria layouts to Lollapalooza hydration signs—and then ask tougher questions. What happens when nudges are designed by people who aren’t thinking clearly or worse, who don’t care? Why do critics fear a slippery slope from gentle push to full control?
We’re not taking sides. We’re opening up the full box—praise, problems, and the grey areas in between. If you’re serious about using behavioral science in policy or business, this is the episode you can’t afford to skip.