If you're launching a new podcast and wondering how to attract your very first 100 listeners, this episode is packed with actionable tips you can start using today.

James Burtt and Alex Chisnall reveal real-world strategies for building early momentum, including how to get your guests to share your show, how to leverage friends, family, and WhatsApp broadcasts, and how to use online communities for organic reach. This episode is a masterclass for first-time podcasters and growing creators looking to break through the noise in 2025.

Whether you're podcasting for business, brand-building, or storytelling, these tips will help you build a loyal audience from Day One.

What You'll Learn in This Episode:

• How to get your first 100 podcast listeners

• Why your guests can make or break your podcast reach

• How to make it easy for guests to share your content

• Using WhatsApp broadcasts to increase engagement

• Tapping into family, friends, and online communities

• The importance of follow-up and simple sharing instructions

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. Always provide guests with ready-made share assets and pre-written captions

2. Track and follow up with guests who don’t share—don’t be afraid to nudge

3. Use WhatsApp groups and DMs with visuals to demonstrate how to follow, review, or share

4. Don’t underestimate your personal network when launching

5. Prepare everything ahead of time to reduce friction and boost promotion

Recommended Tools & Resources:

• Google Drive / Dropbox for asset sharing

• WhatsApp Broadcasts

• Canva (for easy visual creation)

• Otter.ai (for transcription)

• ChatGPT (for repurposing transcripts)

• Your Podcast Course – https://yourpodcastcourse.com/

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

how to get podcast listeners, grow your podcast, podcast launch strategy, podcast promotion tips, podcast marketing, how to grow a podcast from 0, podcast guest sharing, podcast social media strategy, WhatsApp podcast promotion, podcast growth tips, start grow monetise podcast, podcast tips for beginners, podcast success hacks, how to build a podcast audience, podcasting 2025, best podcast course, your podcast course

In this episode of Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt dive deep into the ever-growing battle of YouTube vs audio in the podcasting world. Discover why YouTube is now the top platform for podcast listening hours, and how visual storytelling and short-form content can drive massive organic growth.

Whether you're a new creator deciding between formats, or a seasoned podcaster wondering if it’s worth switching on the camera, this episode breaks down discoverability, audience behaviour, and revenue differences between audio and video podcasts. Learn how to use platforms like Spotify for Podcasters, YouTube Shorts, and social media to expand your reach and turn passive listeners into loyal subscribers.

What You'll Learn in This Episode:

• The pros and cons of YouTube vs audio-only podcasting

• How to drive discoverability using short-form content

• Why video podcasts may grow faster than audio-only

• How platforms like Spotify and YouTube recommend your show

• Revenue comparisons (CPM) between audio and video monetisation

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

Key Takeaways:

1. YouTube is now the #1 platform for podcast listening hours.

2. Discoverability is driven by short-form content like Reels, Shorts, and TikToks.

3. Audio-only podcasts can still thrive, but video offers greater reach.

4. CPMs can vary massively: $2 (meme content) to $32 (business podcast).

5. You can grow separate audiences on both platforms—video doesn’t cannibalise audio.

6. Always test and measure what format works best for your audience.

Recommended Tools & Resources:

• Spotify for Podcasters – Use video + short-form clips for better discovery.

• YouTube Studio – Track analytics and reach using Shorts and long-form uploads.

• Opus Clip & CapCut – For repurposing long episodes into high-impact clips.

• Riverside.fm – For recording high-quality remote video podcasts.

• Otter.ai & ChatGPT – Turn transcripts into blogs, carousels, or social posts.

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

YouTube Podcasting, Podcast Marketing, Podcast Growth, Video Podcasting, Start Grow Monetise, Monetise Your Podcast, Podcast Tips, Spotify Podcasting, Podcast SEO, Podcast Strategy

In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt reveal the ultimate blueprint for launching a successful podcast. Whether you're a first-time host or looking to relaunch with impact, this step-by-step guide covers everything from building pre-launch hype to keeping the momentum going post-launch.

Discover why the first 10 episodes are critical, how to leverage audience engagement, and what common mistakes to avoid during launch week. With over 400 launches between them, Alex and James share real-world examples, expert tips, and actionable tactics to help your podcast hit the charts—and stay there.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• The ideal timeline for building pre-launch hype

• How to engage your audience before your show even drops

• What to do (and what to avoid) during launch week

• The critical importance of your first 10 episodes

• How to keep your show growing after the launch buzz fades

• Platform-specific tips for maximising your reach and downloads

Key Takeaways:

1. Launching with 3+ episodes and a trailer increases your chart success

2. The algorithm heavily favours new podcasts in the first 6–8 weeks

3. Pre-launch community involvement turns listeners into superfans

4. Launch week needs a precise schedule—don’t wing it

5. Consistency and planning post-launch are what separates hobbyists from pros

Recommended Tools & Resources:

• Spotify for Podcasters – for publishing & analytics

• Captivate.fm / Buzzsprout / Libsyn – podcast hosting platforms

• Otter.ai – transcription tool for repurposing content

• ChatGPT / Canva – for creating blogs, carousels, and social assets

• SGMYP Launch Plan Course – full step-by-step roadmap

• 🎓 Get the Perfect Podcast Launch Plan free 👉 [link to download]

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast launch strategy, how to launch a podcast, first 10 podcast episodes, podcasting for beginners, podcast launch checklist, podcast promotion tips, grow your podcast audience, launch podcast on Spotify, podcast pre-launch marketing, podcast episode planning, podcast consistency tips, SGMYP podcast, James Burtt, Alex Chisnall, podcast algorithm Spotify, podcast discoverability Apple Podcasts

In this episode, Alex Chisnall and James Burtt dive deep into proven strategies to turn your podcast listeners into loyal super fans. They reveal actionable tactics for building vibrant podcast communities, from exclusive content to live events and personal engagement that fosters deep audience connection.

Whether you're a new podcaster or an experienced creator looking to boost engagement and monetization, this episode covers everything you need to know to grow and sustain a thriving podcast audience. Discover the power of community curation, two-way engagement, and smart use of platforms like Discord, Facebook Groups, Telegram, and more to build a super fanbase that markets your podcast for you!

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• How to build an engaged podcast community from scratch

• The role of exclusive content and why it matters for super fans

• How live events amplify loyalty and organic growth

• Tips for managing DMs, comments, and building personal connections

• Using newsletters, Discord, Facebook Groups & other tools for audience engagement

• The power of super fans in podcast marketing (word of mouth strategies)

Key Takeaways:

1. Community building is essential for long-term podcast success

2. Personal engagement fosters loyalty—two-way communication is key

3. Live events can supercharge your fanbase and grow your podcast brand

4. Exclusive content and personalized touches create deeper audience connections

5. Super fans become your best marketing asset—invest in nurturing them

6. Tools like newsletters, Discord & Telegram boost engagement effectively

Recommended Tools & Resources:

• Discord / Telegram / Facebook Groups – Build and manage your podcast community

• Otter.ai & ChatGPT – Repurpose podcast episodes into blogs and social content

• Pat Flynn’s Book “Super Fans” – Learn how to turn casual followers into raving fans

• YouTube Community Tab & Instagram Polls – Increase engagement and gather audience feedback

• Event Platforms (Eventbrite, Meetup) – Host your live podcast events easily

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast community building, turn listeners into super fans, podcast growth strategies, podcast marketing, live podcast events, building podcast audience, podcast monetization, Pat Flynn super fans, engaged podcast audience, exclusive podcast content, podcast personal engagement, Discord podcast community, Facebook podcast groups, podcast newsletter tips, podcasting for beginners, live events for podcasts

In this episode of Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt dive headfirst into the platform wars raging between Spotify, Apple Podcasts, and YouTube. As the podcasting landscape continues to evolve, the trio of giants are battling for dominance—each taking very different approaches to creators, monetisation, innovation, and discoverability.

You’ll hear insights on how Spotify’s creator economy push is shaking up the industry, why Apple is falling behind, and how YouTube’s dominance in video podcast discovery is transforming the game. If you're looking to future-proof your show and choose the best platform for growth, engagement, and monetisation—this is the episode you need to hear.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• Why Spotify’s video podcasting and monetization tools are outpacing competitors

• How Apple’s lack of innovation is hurting creators

• Why YouTube may be the best platform for podcast discoverability in 2025

• How to use Spotify for Creators for monetization and content expansion

• Whether it’s still viable to have an audio-only podcast

• Why understanding platform-specific UX matters for audience growth

• The role of RSS, hosting platforms, and audio advertising

Key Takeaways:

1. Spotify is winning in creator-friendly features and integration of audio + video.

2. Apple Podcasts still has loyal users but has made minimal innovation since 2017.

3. YouTube is now responsible for over 50% of podcast discovery.

4. If you’re launching a podcast now, go video-first and multi-platform.

5. Audio-only podcasts are much harder to grow unless you already have a big audience.

6. The platforms you publish on directly influence your show’s reach and monetization.

Recommended Tools & Resources:

• Spotify for Creators – Host, monetize, and publish video podcasts

• YouTube Podcasts – Optimise with SEO-rich thumbnails and titles

• Apple Podcasts Connect – Still widely used, but limited in creator tools

• RSS Hosts like Libsyn, Captivate, Buzzsprout – Ideal for multi-platform syndication

• Thinkific (via Spotify) – For course creators and educators monetizing podcasts

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast platform wars, Spotify podcast tips, Apple Podcasts vs Spotify, YouTube podcast strategy, podcast discoverability, video podcasting 2025, Spotify for creators, how to grow a podcast, podcast monetization tips, podcast SEO, YouTube podcast growth, best podcast hosting, RSS for podcasts, Anchor vs Libsyn, podcast marketing tips, podcasting for creators, start a podcast 2025, video vs audio podcast, how to choose podcast platform

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how podcasting can help you build a powerful personal brand and create real-world business opportunities. From landing speaking gigs to buying businesses and getting hired—your podcast is more than content… it’s your credibility engine.

They explore how long-form audio content builds trust, why consistency beats flashy production, and how to repurpose every podcast episode into blogs, LinkedIn newsletters, carousels, and more using AI tools like Otter.ai and ChatGPT.

Whether you're a coach, consultant, founder, or creator—this episode is packed with actionable strategies to amplify your brand, build authentic connections, and attract high-value opportunities.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• How to use podcasting to build long-term personal brand equity

• Why podcasting outperforms other platforms for authenticity

• How to turn your podcast into speaking gigs, business deals & more

• Tools and workflows to repurpose your podcast content for maximum reach

• How to ensure consistency and avoid the pitfalls that kill growth

Key Takeaways:

1. Personal brand growth is one of the biggest byproducts of podcasting

2. Credibility is built through long-form, authentic storytelling

3. Consistency (not perfection) is the secret to growth

4. Repurposing content multiplies visibility without multiplying workload

5. Podcasting is the ultimate trust-building platform in the attention economy

Recommended Tools & Resources:

• Otter.ai – For automated podcast transcription

• ChatGPT – Turn transcripts into blogs, carousels & posts

• Canva – To design quote graphics and carousels

• LinkedIn Newsletters – To grow your brand reach

• Captivate.fm – Powerful podcast hosting & analytics

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting for personal branding, how to grow your personal brand, podcast marketing strategy, podcast credibility, build authority through podcasting, AI podcast tools, repurpose podcast content, podcast to blog strategy, LinkedIn newsletters podcast, start grow monetise podcast, podcast for business growth, content repurposing with AI, long form content podcasting, podcasting for entrepreneurs, speaker gigs podcast, podcasting 2025 strategy

If you want to take your podcast to the next level and reach thousands—or millions—of new listeners and viewers, this episode is your roadmap to going viral. James Burtt and Alex Chisnall break down the exact strategies top podcasters are using right now to make their content pop across platforms like YouTube, Spotify, TikTok, Instagram, LinkedIn, and more.

They cover how to craft hooks that keep people watching, how short-form content powers long-form success, how to collaborate with guests and brands, and why your thumbnail could be the most important part of your video strategy. If you're a podcast host, producer, or content creator, you cannot miss this masterclass.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• How to structure your intros to keep people watching

• The best platforms for short-form podcast content

• Why Spotify video and YouTube are essential in 2025

• Using Opus Clip to find high-performing viral segments

• Platform-specific editing tricks (like adding trending music)

• Collaborating with guests and partners to grow reach

• Easy systems for helping guests share your podcast

• The role of thumbnails, captions, and text overlays in virality

Key Takeaways:

1. Hooks matter more than ever – You have 3–5 seconds to capture attention

2. Short-form is king – It drives discoverability on every major platform

3. Design with platforms in mind – What works on YouTube might not work on Instagram

4. Guests are your viral engine – Make them look like rockstars, and they'll share it

5. Systemise sharing – Templates, Google Drive folders, and branded assets = more shares

6. Thumbnails make or break clips – Test them like you test titles

7. Use tools like Opus Clip – But always add a human touch

Recommended Tools & Resources:

• Opus Clip – AI-powered clip finder to repurpose long-form content

• Spotify for Podcasters – Use video & short-form content to boost discoverability

• Canva / Photoshop – For creating click-worthy thumbnails

• Google Drive – Share guest assets easily with links and folders

• Mr. Beast’s YouTube Memo – (Search online for hook-building insights)

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle

In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into proven strategies for podcast monetisation—even if you have a small audience. Discover how value and audience depth matter more than sheer numbers. Learn about real sponsorship deals, premium subscriptions, live events, and how to unlock revenue from YouTube and Spotify.

From leveraging your podcast for brand partnerships to building a loyal fanbase willing to pay for exclusive content, this episode is packed with practical tactics, real-world examples, and expert insights to help you turn your podcast into a sustainable business.

🎙️ Ready to Launch or Level Up Your Podcast?

Check out The Ultimate A-Z Course to Start, Grow & Monetise Your Podcast—a step-by-step programme designed to help you build a podcast that stands out, builds an audience, and drives real revenue.

👉 Get instant access now at https://yourpodcastcourse.com/ and take your podcast to the next level!

What You'll Learn in This Episode:

• Why you don’t need a massive audience to start monetising

• How to approach brand sponsorships the right way

• Tactics to grow paid subscriptions without burning out

• The secret to engaging ad reads that actually convert

• How to host live shows and events your audience will pay to attend

• The real numbers behind YouTube and Spotify monetisation thresholds

• What tools to use to track and grow your revenue streams

Key Takeaways:

1. Monetisation is possible at every stage of podcasting—you just need a strategy

2. Authenticity in ads leads to stronger engagement and repeat brand deals

3. Small, niche audiences can still secure high-value sponsorships

4. Paid subscriptions work best when they offer exclusive, behind-the-scenes content

5. Live shows and merch are powerful tools for fan connection and revenue

6. Focus on creating a great podcast first—the money follows when value is real

7. Don't try to monetise through all channels at once—choose one focus area

Recommended Tools & Resources:

• Spotify for Podcasters – Earn ad revenue + track analytics

• YouTube Studio – Monetise with ads, shorts, and memberships

• Patreon, Supercast, Memberful – Launch premium podcast subscriptions

• Captivate, Podbean, Buzzsprout – Track your listener metrics and growth

• Stripe / Gumroad – Sell digital products or live show tickets

• Riverside.fm / StreamYard – Record high-quality remote podcasts

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle