In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall dive deep into proven strategies for podcast monetisation—even if you have a small audience. Discover how value and audience depth matter more than sheer numbers. Learn about real sponsorship deals, premium subscriptions, live events, and how to unlock revenue from YouTube and Spotify.

From leveraging your podcast for brand partnerships to building a loyal fanbase willing to pay for exclusive content, this episode is packed with practical tactics, real-world examples, and expert insights to help you turn your podcast into a sustainable business.

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What You'll Learn in This Episode:

• Why you don’t need a massive audience to start monetising

• How to approach brand sponsorships the right way

• Tactics to grow paid subscriptions without burning out

• The secret to engaging ad reads that actually convert

• How to host live shows and events your audience will pay to attend

• The real numbers behind YouTube and Spotify monetisation thresholds

• What tools to use to track and grow your revenue streams

Key Takeaways:

1. Monetisation is possible at every stage of podcasting—you just need a strategy

2. Authenticity in ads leads to stronger engagement and repeat brand deals

3. Small, niche audiences can still secure high-value sponsorships

4. Paid subscriptions work best when they offer exclusive, behind-the-scenes content

5. Live shows and merch are powerful tools for fan connection and revenue

6. Focus on creating a great podcast first—the money follows when value is real

7. Don't try to monetise through all channels at once—choose one focus area

Recommended Tools & Resources:

• Spotify for Podcasters – Earn ad revenue + track analytics

• YouTube Studio – Monetise with ads, shorts, and memberships

• Patreon, Supercast, Memberful – Launch premium podcast subscriptions

• Captivate, Podbean, Buzzsprout – Track your listener metrics and growth

• Stripe / Gumroad – Sell digital products or live show tickets

• Riverside.fm / StreamYard – Record high-quality remote podcasts

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcast monetisation, how to monetise a podcast, podcast sponsorship strategy, podcast ad revenue, make money podcasting, paid podcast subscriptions, YouTube podcast monetisation, Spotify premium podcast, start a podcast business, small podcast income, creator economy 2024, live podcast events, podcast merch, build a podcast brand, how to pitch sponsors, monetise podcast UK, podcasting for beginners, podcast growth and revenue, podcasting side hustle