In this episode of Start, Grow & Monetise Your Podcast, James Burtt and Alex Chisnall reveal how podcasting can help you build a powerful personal brand and create real-world business opportunities. From landing speaking gigs to buying businesses and getting hired—your podcast is more than content… it’s your credibility engine.

They explore how long-form audio content builds trust, why consistency beats flashy production, and how to repurpose every podcast episode into blogs, LinkedIn newsletters, carousels, and more using AI tools like Otter.ai and ChatGPT.

Whether you're a coach, consultant, founder, or creator—this episode is packed with actionable strategies to amplify your brand, build authentic connections, and attract high-value opportunities.

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What You'll Learn in This Episode:

• How to use podcasting to build long-term personal brand equity

• Why podcasting outperforms other platforms for authenticity

• How to turn your podcast into speaking gigs, business deals & more

• Tools and workflows to repurpose your podcast content for maximum reach

• How to ensure consistency and avoid the pitfalls that kill growth

Key Takeaways:

1. Personal brand growth is one of the biggest byproducts of podcasting

2. Credibility is built through long-form, authentic storytelling

3. Consistency (not perfection) is the secret to growth

4. Repurposing content multiplies visibility without multiplying workload

5. Podcasting is the ultimate trust-building platform in the attention economy

Recommended Tools & Resources:

• Otter.ai – For automated podcast transcription

• ChatGPT – Turn transcripts into blogs, carousels & posts

• Canva – To design quote graphics and carousels

• LinkedIn Newsletters – To grow your brand reach

• Captivate.fm – Powerful podcast hosting & analytics

Join the Conversation:

If you enjoyed this episode, share it with a fellow podcaster looking to grow their revenue. For more resources and expert advice, explore our latest content and stay connected with us on social media for valuable podcasting insights.

Follow Us:

• Instagram: @podschool

• TikTok: @podschool.community

• YouTube: @stargrowmonetiseyourpodcast

• LinkedIn: James Burtt & Alex Chisnall

In this show, we discuss:

podcasting for personal branding, how to grow your personal brand, podcast marketing strategy, podcast credibility, build authority through podcasting, AI podcast tools, repurpose podcast content, podcast to blog strategy, LinkedIn newsletters podcast, start grow monetise podcast, podcast for business growth, content repurposing with AI, long form content podcasting, podcasting for entrepreneurs, speaker gigs podcast, podcasting 2025 strategy