Here are three things you’ll learn in this episode:

1. The importance of choosing the right ad platform based on your audience’s behavior and needs.

2. How SEO can drive long-term organic traffic and why local SEO is essential for small businesses.

3. The significance of mobile optimization and creating a seamless user experience to boost conversions.

About Gavin and GenUp Digital

- Website:https://genupdigital.com/30-min-strategy-session-tiktok-organic/

- TikTok:https://www.tiktok.com/@genup_digital

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Penji, the human-first creative subscription service for agencies and teams.

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Here are three things you’ll learn in this episode:

1. Key Factors for Website and Marketing Success: Taylor explains that a successful website must balance strong branding, user experience, and clear content that effectively communicates a business’s services. While design is important, traffic generation through SEO and advertising plays a bigger role in driving business growth.

2. Digital Marketing Optimization is Crucial for Business Growth: Companies often miss out on significant revenue opportunities due to ineffective digital marketing strategies. Simple but impactful tactics like retargeting campaigns, CRM automation, and optimizing ad spending can drastically improve sales and lead generation. A case study highlighted how a company grew from $8M to $25M+ by implementing these strategies.

3. The Power of Multiple Touchpoints in Marketing: Consumers rarely convert on the first interaction with a brand. A combination of digital and traditional marketing touchpoints—such as Google Ads, social media, email, and direct mail—over a span of seven days significantly increases conversion rates. However, the effectiveness of repeated exposure depends on targeting the right audience with relevant messaging.

About Taylor Janszen and Janszen Media:

- Website: https://www.janszenmedia.com/

- LinkedIn: https://www.linkedin.com/in/taylor-janszen/

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

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Here are three things you’ll learn in this episode:

1. The Evolution of Leadership: David discusses his transformation from a "for me" leader focused on transactions to a leader who prioritizes empowering others by understanding their needs and providing value. This involves active listening, giving more than receiving, and operating from a place of abundance rather than scarcity.
2. Navigating Setbacks and Building Resilience: David emphasizes the importance of focusing on the enjoyment of the pursuit of potential rather than solely on outcomes. He highlights that setbacks, even significant financial losses, can be "divine detours" that lead to unexpected growth and opportunities when viewed through the lens of progress and learning from fear.
3. The Power of "Knowing Your Who" and Asking for Help: David stresses the significance of identifying individuals who can offer guidance and those you can help along your journey. He considers not asking for help earlier in his life a major mistake and advocates for proactively seeking mentorship and supporting others as a fast track to achieving personal and professional goals.

About David and his social media:

• Website: https://dmeltzer.com/
• Youtube: https://www.youtube.com/c/DavidMeltzer

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Navigating Regulatory Challenges in Specialized Industries: Specializing in regulated industries like med spas and body contouring clinics, Corinne and her team understand the complexities of marketing within these fields. She advises marketing agencies to thoroughly learn the regulations of specific industries to avoid costly mistakes and wasted resources for clients.

2. Maximizing Local SEO with a Google Maps-First Approach: Corinne advocates for a local SEO strategy that prioritizes the Google Map Pack, a key driver of organic traffic for small businesses. By focusing on optimizing local SEO, businesses can see substantial returns on investment without having to continually rely on expensive paid ads.

3. The Significance of Google Business Categories for SEO: Google’s business categories play a crucial role in local SEO. Corinne explains that selecting the correct category for your business on Google can significantly affect rankings. Even small adjustments, such as choosing the right main category, can lead to improved search results, underscoring the importance of proper business classification.

About Corinne Fisher and Purely Digital Marketing:

- Website: https://purelydigitalmarketing.com/

- LinkedIn: https://www.linkedin.com/in/corinne-fisher-3b91475b/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Entrepreneurship as a Life Skill:

2. How to have an Entrepreneurial Mindset

3. Balance in Business

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About Meghan and her social media

- Website: https://clinicianbusinesslabs.com/personal-brand

- Instagram:https://www.instagram.com/drmeghanwalker/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

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Here are three things you’ll learn in this episode:

1. Unique advantages of Pinterest

2. Media Literacy and Influencer Marketing:

3. SEO is not scary!

About Heather and her social media

- Website: https://heatherfarris.com/

- Youtube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
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Here are three things you’ll learn in this episode:

🌎 Leverage Other People’s Audiences: Doug grew his early audience by consistently guest posting and appearing on podcasts—proving the power of storytelling and relatable experiences in niche communities. text

🤝 Start Imperfect, Stay Consistent: From YouTube tutorials to weekly live streams, Doug emphasizes shipping content over perfection and staying focused on one core project at a time.text

💡Sustainable Monetization Requires Focus and Flexibility: Success didn’t happen overnight; Doug shares how consistency, strategic pivots, and tapping into a growing industry helped him create a reliable income stream—and why “getting a little lucky” still counts

About Doug and his social media:

- Website: https://doug.show/

- Youtube: https://www.youtube.com/c/dougcunnington

✨Sponsors✨

Penji, the human-first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast

Here are three things you’ll learn in this episode:

1. Burnout Prevention & Work-Life Balance: In the demanding world of social media management, Holly emphasizes the importance of maintaining boundaries and mental well-being. At her agency, roles are divided between communication, creative, and analytical teams to avoid burnout. Holly personally practices routines like morning reading, ice baths, and hobbies outside of screens to stay balanced and grounded.

2. Navigating E-Commerce Social Media Campaigns: When discussing challenges in social media marketing, Holly highlights that success on platforms like TikTok relies heavily on User-Generated Content (UGC), as it feels more authentic and relatable. She also shares that while Meta platforms (Facebook/Instagram) are essential, they can be challenging to manage due to messy assets and the need for organization.

3. The Importance of Specialized Social Media Agencies:Holly explains that larger agencies often fail at managing social media effectively because they spread their focus across multiple services, diluting their efforts. Smaller, specialized agencies can deliver better results by focusing solely on social media and hiring talent with a deep understanding of current trends, ensuring the brand's voice resonates on social platforms.

About Holly Medwid and Monarch Social Media:

- Website: https://www.monarchsocialmedia.com/

- Linkedin: https://www.linkedin.com/in/holly-medwid/

✨Sponsors✨

Penji, the human first creative subscription service for agencies and teams.

Enter code for 15% off your first month: FULLYMANAGED15

• Website: https://penji.co/pricing/
• Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
• Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast