Here are three things you’ll learn in this episode:

1. Bridging Community and Activity Through Technology: Ian shares his motivation for co-founding Run the Day, emphasizing the importance of community and physical activity. The company combines technology and human support to make organizing races easier for local communities, promoting health and social connection.
2. Streamlining Race Management with User-Friendly Innovations: Run the Day focuses on building tools specifically for community races with 100 to 5,000 participants. They've introduced innovations like a mobile app for bib assignment (replacing paper labels) and electronic registration, significantly reducing prep work and enhancing the race day experience for organizers and participants.
3. Sustainable Growth and Future Vision: Run the Day is committed to sustainability by reducing paper waste through digital processes. While currently focused on the growing market of running events in the USA, they aim for global expansion, aligning their business growth with the increasing popularity of community races and active lifestyles.

About Ian Campbell and Run The Day:

• Website: http://www.runtheday.com/
• LinkedIn: https://www.linkedin.com/in/ian-campbell-runtheday/

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