Here are three things you’ll learn in this episode:

1. Brand Identity and Simplicity in Logo Design: Kevin emphasizes the power of simplicity in effective logo design, using examples like Verizon and Gap, while acknowledging that brand context can sometimes call for more visual complexity to differentiate.
2. Unearthing Stories from Complex Data: The episode highlights a unique approach to data visualization, where complex company data is visually structured (like a "biological family tree") to uncover insights, making it easier for companies to understand and productize their information.
3. AI as a Tool for Creative Enhancement: Kevin discusses the practical integration of AI into design workflows, not as a replacement for human creativity but as a powerful tool for brainstorming, drafting, automating tedious tasks, and improving overall efficiency in the design process.

About Kevin Ingalls and Boost Labs:

• Website: http://www.boostlabs.com/
• LinkedIn: https://www.linkedin.com/in/kevingalls/

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