On the latest episode of Footprints in the Market | Influencing iGaming, we’re absolutely thrilled to welcome Brand Architects Managing Director/CMO Harry Lang! Harry has had an incredible journey throughout his career, which has seen him serve as CMO at Pinnacle Sports, VP of Marketing at Kwalee and in senior marketing roles with Buzz Bingo and Genting Casinos.

Harry sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed how to embrace imperfections in marketing, balancing acquisition and retention, understanding the customer perspective and more!

We're back with Footprints in the Market | Influencing iGaming Season 2 Episode 5! This week, host Sharon McFarlane sat down for a chat with ActiveWin Managing Director & Partner Josh Gamble to discuss the evolving landscape of paid media in iGaming.

Episode four of the second season of Footprints in the Market | Influencing iGaming is live! On this week’s episode, we’re delighted to welcome Yaspa CMO Kate Marsden. Kate sat down for a chat with Digital Footprints Managing Director Sharon McFarlane to talk about marketing in the iGaming space, award submissions, fostering creativity as a marketing leader and more.

In the episode three of the second season of Footprints in the Market | Influencing iGaming, we're delighted to welcome Devilfish Poker Founder JJ Williams.

JJ sat down for a chat with Digital Footprints Managing Director Sharon McFarlane about the power of social interaction in player acquisition and retention, how Web3 is disrupting the iGaming space, and much more!

We are back with a brand new season of Footprints in the Market | Influencing iGaming. For the first Episode of Season 2, we welcomed Emma-Elizabeth Byrne, Director of Publishing at Gentoo Media. Emma sat down with our host, Digital Footprints Managing Director Sharon McFarlane, for a fascinating discussion about the ever-evolving landscape of SEO in iGaming.