Footprints in the Market | Influencing iGaming Podcast Por Digital Footprints arte de portada

Footprints in the Market | Influencing iGaming

Footprints in the Market | Influencing iGaming

De: Digital Footprints
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Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.

On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.

© 2025 Footprints in the Market | Influencing iGaming Economía Marketing Marketing y Ventas
Episodios
  • Harry Lang: Embracing Marketing Imperfections, Balancing Acquisition and Retention & Understanding the Customer Perspective

    Harry Lang: Embracing Marketing Imperfections, Balancing Acquisition and Retention & Understanding the Customer Perspective
    Jun 18 2025

    On the latest episode of Footprints in the Market | Influencing iGaming, we’re absolutely thrilled to welcome Brand Architects Managing Director/CMO Harry Lang! Harry has had an incredible journey throughout his career, which has seen him serve as CMO at Pinnacle Sports, VP of Marketing at Kwalee and in senior marketing roles with Buzz Bingo and Genting Casinos.

    Harry sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed how to embrace imperfections in marketing, balancing acquisition and retention, understanding the customer perspective and more!
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    35 m
  • Josh Gamble: The Evolving Landscape of Paid Media in iGaming

    Josh Gamble: The Evolving Landscape of Paid Media in iGaming
    Jun 11 2025

    We're back with Footprints in the Market | Influencing iGaming Season 2 Episode 5! This week, host Sharon McFarlane sat down for a chat with ActiveWin Managing Director & Partner Josh Gamble to discuss the evolving landscape of paid media in iGaming.
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    30 m
  • Kate Marsden: Marketing in the iGaming Space, Award Submissions & Fostering Creativity as a Marketing Leader

    Kate Marsden: Marketing in the iGaming Space, Award Submissions & Fostering Creativity as a Marketing Leader
    Jun 5 2025

    Episode four of the second season of Footprints in the Market | Influencing iGaming is live! On this week’s episode, we’re delighted to welcome Yaspa CMO Kate Marsden. Kate sat down for a chat with Digital Footprints Managing Director Sharon McFarlane to talk about marketing in the iGaming space, award submissions, fostering creativity as a marketing leader and more.

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    27 m
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