Harry Lang: Embracing Marketing Imperfections, Balancing Acquisition and Retention & Understanding the Customer Perspective
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Harry Lang: Embracing Marketing Imperfections, Balancing Acquisition and Retention & Understanding the Customer Perspective
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On the latest episode of Footprints in the Market | Influencing iGaming, we’re absolutely thrilled to welcome Brand Architects Managing Director/CMO Harry Lang! Harry has had an incredible journey throughout his career, which has seen him serve as CMO at Pinnacle Sports, VP of Marketing at Kwalee and in senior marketing roles with Buzz Bingo and Genting Casinos.
Harry sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed how to embrace imperfections in marketing, balancing acquisition and retention, understanding the customer perspective and more!
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