Discover the value-packed E-Commerce Coffee Break newsletter in this milestone 400th episode!

Host Claus Lauter shares how his twice-weekly newsletter helps busy online sellers stay informed in just 3-5 minutes of reading time.

The newsletter includes curated e-commerce news, podcast episode highlights, and educational tips to improve your online business.

Sign up for free at https://newsletter.ecommercecoffeebreak.com/

Topics discussed in this episode:

• What makes this newsletter unique: Curated from 50+ sources in 3–5 mins.
• How the newsletter is structured: News, podcast picks, education.
• Why twice-weekly works: Frequent, not overwhelming.
• What value it provides: Time-saving insights for busy sellers.
• How it complements the podcast: Direct links to episodes.
• What premium subscribers get.
• How the community helps: Connect with fellow merchants.
• What the readership looks like: 8,100+ and growing.
• Why feedback matters: Claus replies to every email.

Links & Resources

Newsletter: https://newsletter.ecommercecoffeebreak.com/
Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/jvkjpfxm

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

In this episode, we dive into the impact of tariffs on e-commerce brands.

Olivier Grinda, Chief Operating Officer at Clearco, shares insights on how these extra costs can hurt profit margins and offers practical strategies for handling the situation. He explains what tariffs are, how they affect brand profits, and why waiting for market conditions to stabilize might be riskier than taking immediate action.

Olivier provides valuable advice on financing options that can help businesses weather these challenging times.

Topics discussed in this episode:

• How tariffs cut into your e-commerce profits.
• Why grasping protectionism’s past is key to judging tariffs.
• How passing costs to customers can hurt demand and loyalty.
• How to share tariff costs with manufacturers.
• Why shifting production to Vietnam or Cambodia is so hard.
• How new shipyard taxes on Chinese vessels will disrupt shipping.
• What dangers come from “waiting and seeing” during trade shifts.
• How Clearco’s revenue financing can stabilize your cash flow.
• Why underwriters use margins, reserves, and trends to set rates.
• What it means to be “mindfully aggressive” in a tariff crisis.
  
  

Links & Resources

Website: https://clear.co/
LinkedIn: https://www.linkedin.com/company/getclearco/
X/Twitter: https://x.com/getclearco
Facebook: https://www.facebook.com/getclearco

Get access to more free resources by visiting the show notes at
https://tinyurl.com/usakn83j

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Discover how to navigate e-commerce outsourcing to streamline operations and scale your business.

Siva Balakrishnan, founder and CEO of Vserve with over 20 years of e-commerce outsourcing experience in the US market, shares strategies for brands at different growth stages.

Learn how the right partner can help optimize supply chain management, expand to multichannel selling, and improve profitability while navigating today's complex omnichannel marketplace.

Topics discussed in this episode:

• How to boost EBITDA and ad returns as your brand grows.
• What smart outsourcing looks like at each business stage.
• How to build a strong supply chain with tech and people.
• What shifts when moving from single-channel to omnichannel.
• Why knowing marketplace quirks fuels multichannel growth.
• How to stay clear and open when working with outsourcers.
• What makes a mid-market ecom brand ideal for outsourcing.
• How to pick between retainer and project pricing.
• What steps to take to start outsourcing with lasting results.

Links & Resources

Website: https://vservesolution.com/
LinkedIn: https://www.linkedin.com/company/vservesolution/posts/
LinkedIn: https://www.linkedin.com/in/siva-balakrishnan-38216b1/
Facebook: https://www.facebook.com/vservesolution1

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2satzjt7

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we dive into a genius solution for handling open box returns.

Brad Sorock, e-commerce veteran and creator of the Shopify app "Returns for Sale," shares how his app helps merchants easily sell returned items at discounted prices.

Learn how his unique tool transforms a common e-commerce headache into a revenue opportunity while supporting sustainability by keeping returned products out of landfills.

Topics discussed in this episode:

• Why efficient open box returns matter.
• How drip pricing optimizes product sales.
• Why different industries struggle with returns.
• How seamless Shopify integration simplifies processes.
• Why customer service is a top priority.
• How location independence shapes business strategy.
• Why eco-consciousness drives app development.
• What challenges exist in marketing the app.

Links & Resources

Website: https://returnsforsale.com/
Shopify App Store: https://apps.shopify.com/returnsforsale
LinkedIn: https://www.linkedin.com/in/brad-sorock-7054a02/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/27n38ef9

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value.

Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling.

He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages.

Learn how personalization, timing, and presentation can significantly impact your cross-selling success.

Topics discussed in this episode:

• How to get the right cross sell offer.
• What are the types of cross sell offers.
• Why cross selling will boost your AOV.
• How to implement cross-selling post-purchase.
• Why post-purchase timing creates the perfect upsell opportunity.
• How to monetize your thank-you page with other brands' products.
• Why smart merchants are becoming mini retail media networks.
• The most effective post-purchase upsell implementation revealed.
• How to earn passive income displaying 3rd party offers on Shopify.

Links & Resources

Website: https://www.aftersell.com/
Shopify App Store: https://apps.shopify.com/aftersell
LinkedIn: https://www.linkedin.com/in/vk1/
X/Twitter: https://x.com/varkundra

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hha27ypz

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way.

Jeffrey explains how smart testing can significantly boost your profits.

Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising.

Topics discussed in this episode:

• What makes A/B testing a scientific growth tool.
• How simple tests like banner copy swaps yield conversion data.
• Why starting with a clear hypothesis and the Store Growth formula matters.
• What native Shopify experiments AB Convert enables.
• Why only about 7% of tests are expected to win.
• What test duration to aim for—10K sessions or 200 orders.
• Why pre-test prep like theme cleanup and code audits is important.
• How real case studies—like 5% price hikes or AOV boosts—prove ROI.

Links & Resources

Website: https://www.abconvert.io/
Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test
LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/
X/Twitter: https://x.com/billionxdev

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5ajsjnpn

SUPPORT OUR SPONSOR
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

---
In this episode, email marketing expert Gavin Hewitson reveals how to boost conversions by treating customers and non-customers differently in your email campaigns.

Learn why reiterating offers to non-customers is crucial for getting that difficult first purchase, and why most brands miss this simple yet powerful segmentation strategy.

Gavin shares his expertise on creating effective welcome flows, optimizing popup forms, and building email strategies that drive real results through personalized customer journeys.

Get Access to 70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/

Topics discussed in this episode:

• Why treating all subscribers the same hurts conversions
• What customer vs. non-customer segments reveal about revenue
• How repeating signup offers speeds up first purchases
• What a high-performing welcome series looks like
• How popups and flyouts boost both signups and sales
• Why showing the discount code on-site works better
• What zero-party data unlocks for personalization
• How storytelling + segmentation drive deeper engagement
• Key KPIs to set when hiring an agency (and revenue-share red flags)
• How small flow tweaks lead to long-term revenue growth

Links & Resources

Website: https://in-box.co.nz/
70 Fully Editable Email Templates for FREE: https://in-box.co.nz/newsletter/
LinkedIn: https://www.linkedin.com/in/gavin-hewitson-bb561685/
X/Twitter: https://x.com/Klaviyodeepdive
YouTube: https://www.youtube.com/@Gavinhewitsonsemail

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2s5d677d

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

---
In this solo episode, Claus Lauter takes you through his e-commerce and podcasting journey.

With 20 years of experience in digital marketing, he discusses founding a SaaS startup and running a seven-figure Shopify store.

Claus dives into the origins and evolution of his podcast, its current success, and explains why podcasting is a powerful tool for businesses—despite the long-term commitment it demands.

Topics discussed in this episode:

• Why podcasting helps DTC brands build stronger customer ties.
• How low eCommerce margins risk your business without income diversity.
• Why podcasting beats social media for lasting engagement.
• Why even top eCommerce brands face cash-flow issues.
• How content creation yields better margins than online stores.
• Why merchants should prioritize profit over revenue.
• What true consistency means in building a content brand.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://twitter.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/2sh92ykh

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/

MORE RESOURCES

Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/

Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/

Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!