Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.

From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.

You'll Learn How To:

• Create a referral SOP that builds community and momentum
• Celebrate, reward, and spotlight the behaviors you want more of
• Reframe the referral ask so it empowers clients instead of pressuring them
• Understand the real reason most referral channels dry up
• Make your business sellable by building systems and relationships, not just products

What You'll Learn in This Episode:

• (00:00) Start here: write a referral SOP
• (03:16) Most successful coaching clients and best salespeople do not work in the office
• (04:40) Where to find high ticket closers?
• (06:05) Why you are one relationship away from your next income breakthrough?
• (07:11) Processes and people, not products and programs
• (08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of
• (08:51) A checklist for celebrating every referral inside your community
• (10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”
• (12:09) The exact referral language that gets people excited and not awkward
• (12:49) Rule #6: When everyone is part-time, the project will fail
• (14:24) A business reduces your suffering by reducing the suffering of other people
• (16:02) The best business is a sellable business
• (16:57) Preview of the October Nashville event and who are coming

Who This Episode is For:

• Coaches who rely too heavily on cold traffic or inconsistent lead gen
• Community builders who want referrals to flow naturally
• Entrepreneurs who are ready to scale their business beyond their efforts
• Anyone building a coaching business that can eventually run and sell without them

Why You Should Listen:

This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.

Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.

You'll Learn How To:

• Get your first $100K in coaching with $0 ad spend
• Turn free content into booked calls and closed deals
• Write CTAs that trigger action without sounding salesy
• Keep your sales calls short, clear, and high-converting
• Overcome objections and still close deals fast

What You'll Learn in This Episode:

• (02:45) Why the Revenue in First Position rule matters most
• (06:06) How he did $100K from coaching and what he did differently
• (07:58) PPSO Method: Person, Pain, Solution, and Outcome
• (08:55) The core offer he started with and how it evolved
• (10:24) Creating phone calls with the prospects
• (11:12) From zero to 100K views/month with just 2–4 posts per day
• (13:46) Nothing more powerful than an in-person meeting
• (15:41) What Belmont does on his social media
• (18:53) Getting haters in business is a badge of honor
• (22:06) CTA strategy: how Belmont uses DMs + Calendly to close
• (25:37) Tools, trips, tricks, and strategies to close more deals
• (29:04) His 15-minute sales call framework that converts
• (33:07) How to handle objections like "I need to think about it” or “That’s a lot”
• (35:56) Pushing people into the price objection
• (42:04) Preparation can be a form of procrastination. Take massive imperfect action!

Who This Episode is For:

• Coaches with no budget who want to start now
• Sales professionals transitioning into coaching
• Course creators stuck below $10K/month
• Anyone trying to generate clients without paid ads

Why You Should Listen:

This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.

Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.

From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.

You'll Learn How To:

• Set a price that reflects real value and converts
• Stop “mothering” your clients and start leading them
• Use the “pivot question” to move from help to the close
• Break big results into small, sellable steps
• Design your modules so clients don’t stall or ghost

What You'll Learn in This Episode:

• (03:07) Ashley’s journey from school principal to real estate and coaching
• (05:22) Shifting from high-level execs to average earners
• (06:25) The mistake of not giving your clients a chance to take action
• (08:09) Why your clients might be stalling (and how to fix your modules)
• (09:15) Why your vocabulary may be too complex for your audience
• (13:31) The 5 golden rules of organic marketing
• (13:34) Rule #1: Copy somebody's style that you can agree with
• (14:10) Rule #2: Make it big
• (14:29) Rule #3: Consistent
• (14:45) Rule #4: Singular
• (15:53) Rule #5: Fast response
• (20:31) Get attention, hold attention, monetize attention
• (24:38) How to find people who are willing to pay
• (28:23) Why a single primary offer can out-convert complex programs
• (30:35) Coaching business revenue stages: 10K → 40K → 100K/month
• (33:00) What makes someone say yes: conviction, clarity, and contagious belief
• (35:51) Three things you want to sell to your male audience
• (38:22) Coaching business is a people business

Who This Episode is For:

• Coaches who are tired of chasing leads and discounting offers
• Aspiring educators transitioning into the coaching space
• Entrepreneurs struggling to create a scalable offer
• Women in coaching who are ready to lead with confidence

Why You Should Listen:

If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.

Resources:

Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.

Follow Ashley here:

• Ashley’s Instagram: @ashleylorrainemed
• Ashley’s Facebook: Ashley Lorraine, M.Ed.
• Ashley’s Tiktok: @ashleylorraine.med
• Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

What does it take to build a thriving community and keep it growing without burning out?

In this episode, Tom Krol sits down with Michael Mnatsakanian, founder of Super Investors, to talk about what it means to grow a purpose-driven community with real staying power. Inspired by advice from Alex Hormozi, Michael shares his framework for scaling coaching and investing communities the right way that is grounded in service, simplicity, and sustainability.

You'll Learn How To:

• Define success beyond money and why it matters
• Build a paid community with real clarity and alignment
• Use free value to attract your ideal members
• Balance scalability with authenticity
• Avoid the common traps of chasing cash over congruence

What You'll Learn in This Episode:

• (00:00) Why success is peace, not just wealth
• (02:28) The wealthiest people are not always the most successful
• (03:15) Put a cap on your financial aspirations to protect your joy
• (03:36) What happens when your finances are finally handled
• (06:31) Michael's focus: Helping people, creating cool stuff, and leading awesome training
• (10:24) What passive income means in real business
• (12:19) Why no business is truly 100% passive
• (12:55) Michael's definition of a lifestyle business
• (14:45) Generational wealth through compound interest
• (16:25) Rule #7: Strive to be the best, not the biggest

Who This Episode is For:

• Coaches and community leaders who are building paid memberships
• Investors scaling their brands into educational programs
• Entrepreneurs balancing wealth-building with life goals
• Creators who value trust, service, and substance over hype

Why You Should Listen:

If you ever feel like you are chasing growth at the cost of your life or are unsure how to scale your coaching program without losing your values, this conversation is for you! Michael shares a grounded and inspiring approach to building not just a business, but a movement.

Apply for Coaching Inc.’s mastermind at coachinginc.com and get access to the top ecosystem for coaches, creators, and consultants.

You can also get free investing calculators and amazing stuff about Super Investors on Michael's Instagram: https://www.instagram.com/michaelmnat

Follow Michael here:

• Michael's Website: https://superinvestorsrei.com/
• Michael's YouTube: https://www.youtube.com/@SuperInvestorsREI

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

Still, sleeping on YouTube? This episode is your final wake-up call.

Tom Krol sits down with Aleric Heck, founder of the 8-figure agency AdOutreach and one of the top YouTube growth and ad experts. Aleric has helped coaches, consultants, and course creators generate hundreds of millions in revenue... using nothing but YouTube.

If you are a coach who wants more leads, authority, and impact, this masterclass will give you everything you need to dominate YouTube in 2025 and beyond.

You'll Learn How To:

• Build a YouTube channel and start a coaching business
• Come up with catchy names for your YouTube channel
• Write YouTube video scripts trained in your voice using AI
• Optimize titles, thumbnails, and descriptions for discovery
• Maximize the use of AI in filming and editing your video
• Combine organic and paid YouTube to create a revenue flywheel

What You'll Learn in This Episode:

• (04:20) Start of Aleric's career, and what does he do
• (05:01) How Aleric grew his first channel to 500K subs as a teenager
• (06:08) Building a business helping coaches run YouTube ads
• (08:54) How to set up your YouTube channel the right way
• (11:01) Personal brand vs. business brand: what to name your channel
• (12:32) Creating videos that your ideal client is already searching for
• (18:02) Frameworks: Hooks, open loops, and calls to action
• (22:14) How to use your iPhone or webcam to film high-quality content
• (23:43) Editing tips for beginners
• (25:07) What to write in your title, thumbnail, and description
• (26:12) How to do subtle CTAs without sounding pushy
• (31:46) The 3-step formula to YouTube ads: Hook, Educate, CTA
• (34:53) Real reasons coaches fail
• (41:58) Using in-feed ads to grow your channel fast

Who This Episode is For:

• Coaches, consultants, and course creators who want more high-ticket clients
• Podcasters and content creators who want a long-term strategy
• Anyone new to YouTube who wants to launch the right way

Why You Should Listen:

If you are not building on YouTube, you are missing a great opportunity to scale up! In this episode, Aleric breaks down the exact playbook his 8-figure clients use to dominate YouTube without needing a studio, big audience, or ad budget.

Download Aleric’s free 19-page YouTube Ads Strategy PDF at adoutreach.com/gift

Join the best mastermind for coaches at https://coachinginc.com/

Aleric’s tool suggestions for setting up your first YouTube account:

• Keyword Search
• YouTube Content Ideas

Connect with Aleric Heck:

• Website: https://aleric.com/
• Instagram: https://www.instagram.com/alericheck
• YouTube: https://www.youtube.com/@AlericHeckYT

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

So you launched a podcast… but no one's listening, no leads are coming in, and your downloads look like your old Myspace profile.

In this episode, Darrin Bentley, the podcasting powerhouse behind some of the most successful coaching and expert-led shows, breaks down exactly why your podcast is underperforming and how to fix it. Whether you’ve already launched or you are just thinking about it, this is your no-fluff guide to turning your podcast into a powerful client-generating machine.

You'll Learn How To:

• Identify the five critical elements missing in your podcast
• Craft a clear, compelling podcast premise
• Define your ideal listener with laser precision
• Be authentic and create deeper connections
• Optimize your podcast description for search and discovery
• Launch (or relaunch) your podcast the right way

What You'll Learn in This Episode:

• (01:34) Why your podcast isn't broken—your strategy is
• (02:17) Podcasting is the most powerful marketing channel for coaches
• (02:28) Podcast creates a high level of intimacy with your audience
• (04:37) The 5 most common mistakes and how to fix them
• (04:49) Mistake #1: No unique premise
• (06:33) Mistake #2: You don’t know who your audience is
• (07:06) The perfect listener framework
• (08:10) Mistake #3: You’re not being real—ditch the radio voice
• (10:59) Why your struggles are your most magnetic stories
• (11:43) Mistake #4: You're not optimizing your podcast description
• (12:20) How to use Apple’s 4,000-character limit to boost SEO and visibility
• (15:00) Mistake #5: You have no launch plan
• (16:49) The 300-person “wedding list” strategy for launch
• (20:25) Bonus Tip: Consistency is the ultimate game-changer

Who This Episode is For:

• Coaches, consultants, and course creators with a podcast that’s underperforming
• Anyone thinking of launching a podcast in the next 6 months
• Entrepreneurs using content but struggling to generate high-ticket leads
• Experts who want to build trust and grow an audience without paid ads

Why You Should Listen:

This episode is a free masterclass for which most podcast consultants charge thousands. Whether you are new or seasoned, if you want your podcast to drive business, you need to hear this. One tweak from Darrin’s list could change everything.

Need help launching or fixing your podcast?
DM Darrin Bentley on his social media accounts for support.

• Instagram: https://www.instagram.com/iamdarrinbentley/
• Facebook: https://www.facebook.com/iamdarrinbentley/
• LinkedIn: https://www.linkedin.com/in/darrinbentley/

Ready to build a high-converting podcast?
Apply for Coaching Inc.’s elite mastermind at CoachingInc.com and learn from the best.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

What happens when everything you’ve built—your audience, reach, and marketing—vanishes overnight?

In this powerful solo episode, Tom Krol opens up about a real-time challenge that would have ended most businesses: losing access to his entire Facebook account after 11+ years. But instead of crumbling, Tom pivots fast and shows you what it means to be a professional entrepreneur.

If you ever relied too heavily on one platform or strategy, this episode will shake you up, ground you, and help you build a resilient business.

You'll Learn How To:

• Respond to setbacks with power and speed
• Diversify your lead gen beyond one platform
• Make fast decisions under pressure
• Implement the “Progress, Not Perfection” mindset in chaos
• Rebuild better with real gratitude and long-term thinking

What You'll Learn in This Episode:

• (02:20) Tom’s entire Facebook account disappears after 11 years
• (03:40) Why this is good news—and a lesson in resilience
• (04:02) The power of your network in a crisis
• (05:13) The move to Instagram and LinkedIn (and how he does it)
• (10:36) What the life of an entrepreneur is
• (13:19) Perspective: Your setbacks are opportunities to be better
• (14:09) The game of entrepreneurship is money management
• (15:42) Profit First principles to weather any storm
• (17:36) Contagious enthusiasm: Why joy and grit win every time

Who This Episode is For:

• Coaches who feel too dependent on a single platform
• Entrepreneurs who want to build real resilience
• Creators or marketers going through a major pivot
• Anyone who feels like they just lost it all

Why You Should Listen:

This is a real story, not a highlight reel. If you want to know what separates amateurs from pros—it is this. The ability to adapt, stay calm, and rebuild smarter. Learn what Tom did and how you can turn setbacks into momentum.

Follow Tom Krol here:

• Tom Krol Facebook
• Tom Krol Instagram
• Tom Krol LinkedIn
• Coaching Inc Website: https://coachinginc.com/

Follow Jon here:

• Jon Bentley Instagram

Follow Anthony here:

• Anthony Simonie LinkedIn

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

In this episode, Tom sits down with Rotty Garcilazo, one of the top rehabbing coaches in the country, for a raw and inspiring look at how to reset, rebuild, and rise even stronger.

From burning out after 37 boot camps to launching an AI-powered academy, Rotty shares exactly how he builds his coaching business for the future—smarter, leaner, and more scalable.

Whether you are in real estate, construction, or any kind of coaching, this episode is filled with street-level insights and practical systems to grow without grinding yourself into the ground. Listen and enjoy the show!

You'll Learn How To:

• Start a coaching business from scratch (even with no audience)
• Use social media and storytelling to attract your first clients
• Build a “done-with-you” consulting offer that sells
• Add AI to your coaching program without being technical
• Rebuild your business for scale, sanity, and sustainability

What You'll Learn in This Episode:

• (05:30) How Rotty started coaching using just Facebook videos
• (09:31) The $5K–$10K offer that launched his first coaching program
• (11:32) What is a rehabber?
• (13:04) Branding "Flip That Sh*t" and learning to package offers
• (14:33) Running his first $997 boot camp and what worked
• (17:34) From technician to teacher: How to transition from doing to coaching
• (22:09) Burnout, course correction, and a second launch
• (23:12) Business is not a hobby; Flipping is not a hobby
• (24:54) Building and integrating Rotty AI into his coaching model
• (27:19) The new Rotty Rehab Academy: $2.97/month with 24/7 AI access
• (30:07) Turning boot camps into massive mastermind

Who This Episode is For:

• Coaches looking to pivot or rebuild their business
• Construction experts, GCs, or rehabbers wanting to scale their skills
• Entrepreneurs who have been burned out and want a smarter model
• Anyone interested in combining AI and coaching
• Builders who want to turn what they do into something they teach

Why You Should Listen:

This isn’t theory—it’s real business building from the trenches. If you have ever felt burned out, stuck, or unsure how to scale what you know, Rotty shows you how to rebuild stronger, smarter, and more aligned with who you are. With a bold mix of grit, tech, and strategy, this episode lays down a clear path for the modern coach.

Follow Rotty here:

• Rotty Facebook
• Rotty LinkedIn
• Rotty Instagram

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.