Are you tired of begging for referrals, offering weak incentives, or hoping your clients just tell their friends? In this episode, Tom Krol breaks down the exact referral systems top coaches use to create predictable word-of-mouth growth without sounding desperate or salesy.

From rewriting your SOP to reframing the way your clients introduce others, Tom shows you how the best in the business create community-driven marketing that fuels itself.

You'll Learn How To:

• Create a referral SOP that builds community and momentum
• Celebrate, reward, and spotlight the behaviors you want more of
• Reframe the referral ask so it empowers clients instead of pressuring them
• Understand the real reason most referral channels dry up
• Make your business sellable by building systems and relationships, not just products

What You'll Learn in This Episode:

• (00:00) Start here: write a referral SOP
• (03:16) Most successful coaching clients and best salespeople do not work in the office
• (04:40) Where to find high ticket closers?
• (06:05) Why you are one relationship away from your next income breakthrough?
• (07:11) Processes and people, not products and programs
• (08:22) Rule #27: Recognize, reward, and celebrate behaviors you want more of
• (08:51) A checklist for celebrating every referral inside your community
• (10:24) Framework shift: Don’t say “This company can help you”… instead, say “You can help this company”
• (12:09) The exact referral language that gets people excited and not awkward
• (12:49) Rule #6: When everyone is part-time, the project will fail
• (14:24) A business reduces your suffering by reducing the suffering of other people
• (16:02) The best business is a sellable business
• (16:57) Preview of the October Nashville event and who are coming

Who This Episode is For:

• Coaches who rely too heavily on cold traffic or inconsistent lead gen
• Community builders who want referrals to flow naturally
• Entrepreneurs who are ready to scale their business beyond their efforts
• Anyone building a coaching business that can eventually run and sell without them

Why You Should Listen:

This episode delivers the foundational systems and mindset shifts that the best coaches in the world are already using to grow referral-based businesses. If you ever felt like referrals are out of your control or random, this episode shows you how to build them into your process, on purpose.

Resources:

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com
• Join us in Nashville on October 27–29 for the only room where 100 of the top coaches, consultants, and creators will be building and implementing together.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

Can you hit $100K without spending a single dollar on ads? Belmont Locker did! In this episode, he breaks down exactly how.

Tom Krol sits down with Belmont Locker, a sales pro turned coach, to reveal the precise steps he took to grow his business from scratch using zero ad spend, no fancy systems, and pure consistency. If you are still posting into the void or struggling to close sales, this is the real-life playbook that works now.

You'll Learn How To:

• Get your first $100K in coaching with $0 ad spend
• Turn free content into booked calls and closed deals
• Write CTAs that trigger action without sounding salesy
• Keep your sales calls short, clear, and high-converting
• Overcome objections and still close deals fast

What You'll Learn in This Episode:

• (02:45) Why the Revenue in First Position rule matters most
• (06:06) How he did $100K from coaching and what he did differently
• (07:58) PPSO Method: Person, Pain, Solution, and Outcome
• (08:55) The core offer he started with and how it evolved
• (10:24) Creating phone calls with the prospects
• (11:12) From zero to 100K views/month with just 2–4 posts per day
• (13:46) Nothing more powerful than an in-person meeting
• (15:41) What Belmont does on his social media
• (18:53) Getting haters in business is a badge of honor
• (22:06) CTA strategy: how Belmont uses DMs + Calendly to close
• (25:37) Tools, trips, tricks, and strategies to close more deals
• (29:04) His 15-minute sales call framework that converts
• (33:07) How to handle objections like "I need to think about it” or “That’s a lot”
• (35:56) Pushing people into the price objection
• (42:04) Preparation can be a form of procrastination. Take massive imperfect action!

Who This Episode is For:

• Coaches with no budget who want to start now
• Sales professionals transitioning into coaching
• Course creators stuck below $10K/month
• Anyone trying to generate clients without paid ads

Why You Should Listen:

This is not a theory; it is execution. Belmont Locker walks through exactly how he built a coaching business that hit six figures using nothing but free tools, simple sales conversations, and a deep commitment to consistency. If you are serious about getting real results without guesswork, this episode is a must-listen.

Apply to join Coaching Inc.’s elite mastermind at CoachingInc.com and get access to real-time coaching from the top names in the industry.

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.

Still, struggling to close clients? Feel like your price point is sabotaging your success? In this episode, Ashley Lorraine, a former school principal turned seven-figure real estate investor, sits down with Tom Krol to fix what’s broken in most coaching businesses: the mindset around pricing and selling.

From setting the right offer to structuring better calls, this episode is a masterclass for every coach who is tired of discounts, delays, and disappearing leads.

You'll Learn How To:

• Set a price that reflects real value and converts
• Stop “mothering” your clients and start leading them
• Use the “pivot question” to move from help to the close
• Break big results into small, sellable steps
• Design your modules so clients don’t stall or ghost

What You'll Learn in This Episode:

• (03:07) Ashley’s journey from school principal to real estate and coaching
• (05:22) Shifting from high-level execs to average earners
• (06:25) The mistake of not giving your clients a chance to take action
• (08:09) Why your clients might be stalling (and how to fix your modules)
• (09:15) Why your vocabulary may be too complex for your audience
• (13:31) The 5 golden rules of organic marketing
• (13:34) Rule #1: Copy somebody's style that you can agree with
• (14:10) Rule #2: Make it big
• (14:29) Rule #3: Consistent
• (14:45) Rule #4: Singular
• (15:53) Rule #5: Fast response
• (20:31) Get attention, hold attention, monetize attention
• (24:38) How to find people who are willing to pay
• (28:23) Why a single primary offer can out-convert complex programs
• (30:35) Coaching business revenue stages: 10K → 40K → 100K/month
• (33:00) What makes someone say yes: conviction, clarity, and contagious belief
• (35:51) Three things you want to sell to your male audience
• (38:22) Coaching business is a people business

Who This Episode is For:

• Coaches who are tired of chasing leads and discounting offers
• Aspiring educators transitioning into the coaching space
• Entrepreneurs struggling to create a scalable offer
• Women in coaching who are ready to lead with confidence

Why You Should Listen:

If your price feels “off,” your conversions are lagging, or your clients aren’t taking action, this episode will show you what’s happening under the hood. Ashley and Tom break down the emotional and strategic layers that separate coaches who get stuck from those who scale up.

Resources:

Start a great adventure and an awesome journey in coaching. Don't miss the Nashville event! Visit coachinginc.com and fill out an application form.

Follow Ashley here:

• Ashley’s Instagram: @ashleylorrainemed
• Ashley’s Facebook: Ashley Lorraine, M.Ed.
• Ashley’s Tiktok: @ashleylorraine.med
• Ashley’s YouTube: https://www.youtube.com/@ashleylorrainemed

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.