Episodios

  • Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures
    Jun 10 2025
    Henry Gordon-Smith talks with Jason Barnard about green ventures. Green Ventures! 🌱 Henry Gordon-Smith, founder and CEO of Agritecture, shares his incredible journey from starting a simple blog about urban agriculture to building a world-renowned consulting firm that's worked with 300+ clients across 60+ countries. Discover how he turned controversial predictions about ag-tech into a thriving business, learned to transition from taking any client to focusing on premium services, and built the world's first farm planning software. Henry reveals the triple bottom line approach that balances profit, environmental impact, and social good - plus practical insights on personal branding, team management, and scaling a mission-driven business in the agriculture sector. This episode is packed with entrepreneurial wisdom for anyone looking to build a purpose-driven company while making a real difference in the world. #Entrepreneurship #Agriculture #Sustainability #Startup #Consulting #Agtech #PersonalBranding #BusinessGrowth #ClimateChange #Innovation #FoodSecurity #DigitalMarketing #EntrepreneurLife #BusinessStrategy #Leadership #SocialImpact #GreenTech #Farming #Podcast #FastlaneFounders Links to pieces of content relevant to this topic:https://agfundernews.com/plenty-has-an-opportunity-to-succeed-say-some-vertical-farming-experts-what-happens-nexthttps://foodinstitute.com/ag-com/experts-huge-opportunities-exist-in-tech-enabled-ag/https://livingarchitecturemonitor.com/articles/smart-agriculture-smarter-cities-w21Henry Gordon-Smith Join Henry Gordon-Smith and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 10 June 2025 at 18 H CET (Paris) The event is 100% free: Book your place (free) >> Set a reminder on YouTube >> https://www.youtube.com/watch?v=rcHGXLTSfAc Organized by Kalicube.
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    22 m
  • Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter
    Jun 3 2025
    Jennifer Tsay talks with Jason Barnard about scaling smarter. Scaling Smarter! Jennifer Tsay, CEO and Co-Founder of Shoott, reveals how she revolutionized professional photography with a game-changing business model - free photoshoots where clients only pay for photos they love. Discover how Jennifer scaled from startup to supporting 750+ photographers across 60+ cities while maintaining a 4.9-star Google rating. Learn her secrets for building sustainable growth, managing diverse teams, and why sometimes the best business ideas come from flipping entire industries upside down. This episode is packed with real-world insights for entrepreneurs ready to think differently about scaling and creating win-win business models that actually work. #Entrepreneurship #Scaling #BusinessGrowth #Shoott #JenniferTsay #StartupSuccess #Photography #BusinessModel #WomenInBusiness #FastlaneFounders What you’ll learn from Jennifer Tsay This episode was recorded live on video June 3rd 2025 https://www.youtube.com/watch?v=fFbSXQdSWiw Links to pieces of content relevant to this topic:Jennifer Tsay Join Jennifer Tsay and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 03 June 2025 at 18 H CET (Paris) Transcript from Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter [00:00:00] Jennifer Tsay: The first two years of entrepreneurship felt easy. It was just a fallacy. We didn't realize this in retrospect. We were like, oh my God, doing a startup is so easy. And nobody on our team at the time had any background in marketing, so we had to learn it from scratch. And so we had to learn to get really good at testing and really good at dropping things when they weren't working and moving on to the next thing that was working and continuing to invest in that. [00:00:26] Jason Barnard: And being honest with yourself when something that did work no longer works. [00:00:31] Jennifer Tsay: Yes. [00:00:31] Jason Barnard: And not insisting on something, which is, I think something we're all guilty of is being comfortable and thinking that has worked. Therefore, it will still, it will work again in the future. It's just a blip. [00:00:41] Jennifer Tsay: Yes. If it doesn't work within two weeks, it's dead. We're forgetting it. We will revisit things. It's the discipline of not being really fixated on things that can only be solved one way or that a reality can't shift. I think knowing that it can at any time kind of keeps you on your toes. [00:00:59] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success and the business world. How can we quickly build a profitable business that stands the test of time and becomes our legacy? [00:01:22] Narrator: A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:28] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm here with a quick hello and we're good to go. Welcome to the show, Jennifer Tsay. [00:01:40] Jennifer Tsay: Yes. [00:01:42] Jason Barnard: That wasn't a very convincing yes. [00:01:44] Jennifer Tsay: Yes. Thank you for having me. I'm very happy to be here. [00:01:50] Jason Barnard: It's an absolute pleasure. We're going to be talking about scaling smarter, and the piece of information that jumps out is that you 20 folded profit in a year. [00:01:59] Jennifer Tsay: Yes, we did. [00:02:00] Jason Barnard: And that doesn't mean you have 20 folded revenue. So we're going to be profit focused and it's the pivot from normal business to focusing on profitability. [00:02:11] Jason Barnard: The lessons you learned and why it works now. But before that, really quickly, I asked ChatGPT about you. And when I used just your name,
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    22 m
  • Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
    May 27 2025
    Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results. Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff. Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human. What you’ll learn from Michael Davern 00:00 Michael Davern and Jason Barnard 03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard? 03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern? 03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results? 03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing? 04:18 What Does AI Marketing Mean? 04:55 What Qualifies as AI Versus Simple Automation or Workflow? 05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation? 05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves? 06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business? 06:29 What Role Can AI Play in Helping Users Improve Workflows? 06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools? 07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee? 07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively? 07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant? 07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow? 08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI? 08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life? 08:59 What Can Business Leaders Learn by Creating a Custom GPT? 09:26 What Happens When You Customize AI Settings to Match Your Communication Style? 09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences? 10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person? 11:20 What Are Some Practical Ways to Start Using AI in Marketing? 12:20 What Does Effective Research Look Like When Working With AI Tools? 13:13 What Happens When You Interact With AI in a More Conversational Way? 14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy? 15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments? 16:11 How Can You Make AI-Generated Results More Reliable? 17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results? 18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input? 19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs? 21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models? This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern
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    23 m
  • Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud
    May 20 2025
    Rich Kahn talks with Jason Barnard about unmasking ad fraud. Rich Kahn, Co-Founder and CEO of Anura.io, talks with Jason Barnard about the massive impact of ad fraud and how invalid traffic (IVT) continues to plague the digital advertising ecosystem. They discuss the different layers of fraud, including general invalid traffic (GIVT) and more subtle forms like SIVT, which mimics legitimate user behavior. Rich explains how traditional detection methods often miss the mark, especially when fraud occurs at the top of the funnel. He emphasizes the importance of early-stage detection to avoid the costly consequences of fraud, which can quickly escalate once the money is already spent. The conversation concludes with insights on how brands and platforms can take proactive steps to fight fraud — using smarter data analysis, pre-bid detection, and validation tools. Rich Kahn and Jason Barnard stress the need for a more transparent, data-driven approach to ad fraud prevention, ensuring that the future of digital advertising is more secure and reliable for businesses and consumers. What you’ll learn from Rich Kahn 00:00 Rich Kahn and Jason Barnard 01:57 What Did Jason Barnard Emphasize on the Brand SERP of Rich Kahn? 02:28 Why is Google not presenting Rich Kahn as the Primary Result for His Name According to Jason Barnard? 03:45 What is the Difference Between How Google and AI Assess Your Authority or Fame? 04:26 What is the Total Global Ad Spend per Year? 04:35 How Do People Misunderstand the Scale of Money Being Spent in Certain Industries? 04:54 How Much is Ad Fraud Predicted to Reach by 2028? 05:19 What Types of Platforms Are Included in the $140 Billion Ad Fraud Estimate? 06:09 What Are the Forms of Stealing Involved in Ad Fraud? 06:46 Why Does Ad Fraud Affect Advertisers Even if Traffic Buyers Aren’t Committing it Intentionally? 08:28 What Types of Fraud Exist in Traffic Bought From Platforms Like Google and Facebook? 08:34 Why Does Ad Fraud Still Happen Even When Affiliates Are Only Paid for Actual Sales? 08:48 What Methods Do Fraudsters Use to Fake Transactions and Get Paid as Affiliates? 09:12 Why Do Fraudulent Affiliates Get Away With Scams Before Being Caught? 09:49 How Does Fraudulent Traffic Occur on Platforms Like Google? 10:46 How Do Affiliates Use Google AdSense to Commit Ad Fraud? 11:09 Where Are Search Ads Often Placed to Trick Users Into Clicking Them? 11:31 How Does Fraudulent Traffic Occur on Platforms Like Facebook? 11:39 What Impact Do Fake Facebook Profiles Have On Ad and Engagement Fraud? 12:09 What Does Fraud Mean When It Involves Making Money From Online Traffic? 12:39 Why is it Important to Spot Ad Fraud Early? 13:08 Why is Fraud Much Higher in Programmatic Advertising Compared to Google Search? 13:47 Why is the Fraud Rate So High in Connected TV Ads? 14:23 What is IVT? 14:37 What is GIVT? 14:45 What is SIVT? 15:01 How Can GIVT Be Determined? 15:10 What is Required to Identify SIVT? 16:02 How Can You Spot Ad Fraud Early and Minimize Losses? 16:19 How Can Fraudsters Fake Lead Submissions and Avoid Detection? 17:06 What is the Risk of Violating the TCPA With Fraudulent Lead Generation? 17:48 Why is it Important to Ask if the Person Remembers Filling Out the Form When Calling Leads? 18:18 How Can Businesses Protect Themselves From Fraudulent Traffic Both Immediately and in the Long Term? 18:57 Why Can Some Fraud Detection Solutions Succeed When Tools Like Google CAPTCHA Still Struggle? 21:09 What Challenge is Faced When Balancing Fraud Prevention and Avoiding False Positives in Ads? 21:33 What Does it Mean When 15% of Flagged Fraudulent Traffic is Actually a False Positive? 23:15 Who is Likely to Win the Battle Between AI-Powered Fraud and AI-Driven Fraud Detection? This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y
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    26 m
  • Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI
    May 13 2025
    Amarjot Singh talks with Jason Barnard about building adaptive AI. Building Adaptive AI! Amarjot Singh, founder and CEO of Skylark Labs, reveals how his pioneering work in adaptive AI is revolutionizing defense technology. Discover how his systems learn instantaneously with minimal computing power, mimicking the human brain's ability to adapt to new situations. Learn why traditional AI falls short in dynamic environments and how Dr. Singh's approach enables truly autonomous systems that can operate independently in unpredictable scenarios. This episode offers a fascinating glimpse into a future where digital beings coexist with humans, a reality Amarjot Singh believes is just 5 to 10 years away. #AdaptiveAI #BrainInspiredAI #EdgeComputing #DefenseTech #AIInnovation #NationalSecurity #AutonomousSystems #EmergingTech #AIFuture #DigitalBeings What you’ll learn from Amarjot Singh This episode was recorded live on video May 13th 2025 https://www.youtube.com/watch?v=1h_cH4xRqCw Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=xD6RR3Om8bchttps://www.theverge.com/2018/6/6/17433482/ai-automated-surveillance-drones-spot-violent-behavior-crowdshttps://www.innovatorsunder35.com/the-list/amarjot-singh/Amarjot Singh Join Amarjot Singh and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 13 May 2025 at 18 H CET (Paris) Transcript from Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI [00:00:00] Amarjot Singh: We do a lot of difficult deployments. We go to the desert, we go into the sea. Sometime it's fun, sometime it's not. But you want to be able to have anchors you can rely on and keep on doing what you need to do when nothing is working. And that is, I think the only way to do that is if you are, what you're doing is meaningful work. [00:00:21] Jason Barnard: Right. And that's a really good kind of point as well is when you're doing something and it doesn't appear to be working, how do you keep your team motivated to keep trying and keep finding new ways? [00:00:32] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:48] Narrator: How can we quickly build a profitable business that stands at test of time and becomes their legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:01:01] Jason Barnard: Hi everybody and welcome to another Fastlane Founders. I'm Jason Barnard and I'm here with a quick hello and we're good to go. [00:01:09] Jason Barnard: Welcome to the show, Amarjot Singh. [00:01:14] Amarjot Singh: Glad to have me, Jason.. [00:01:16] Jason Barnard: I literally just realized that your surname is perfect for that introductory song because I'm singing. [00:01:26] Amarjot Singh: That's great. [00:01:26] Jason Barnard: And that's not a very funny joke, but I had to make it because as I sing, I thought that's good. Anyway, let's get onto the topic, which is going to be about building Adaptive AI. [00:01:37] Jason Barnard: And I just asked you, are you basically building AI that learns like humans replicating our brains? And you said something along those lines. So we'll be getting into that in a moment. But before we go onto that, I wanted to show you. The Gemini result for your name, which is pretty good. I asked it to tell me about you. [00:01:57] Jason Barnard: And it comes up with a reasonably good answer. I quite like that, and I think your academic background is what it picks up on, and then it's moved on to your corporate background, which is now. But then I thought, let's use deep research, which I'm really enjoying and I've made a video because it's really long.
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    22 m
  • Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI
    May 6 2025
    Matt B. Britton talks with Jason Barnard about Generation AI. Generation AI! Matt B. Britton, consumer trend expert, founder and CEO of Suzy, reveals how Generation Alpha (ages 0-15) will reshape business and society as the first generation growing up with AI in their homes. Discover why this technological shift goes beyond tools to fundamentally rewire how young people think, work, and connect. Learn what skills will remain valuable in an AI-driven future, and get practical frameworks for identifying which problems AI can solve in your business and life. This episode offers essential insights for parents, educators, and business leaders preparing for a world where AI is as natural as breathing. #GenerationAI #AIFuture #GenAlpha #ConsumerTrends #BusinessStrategy #FutureTech #AIAdoption #DigitalTransformation #Leadership #Innovation What you’ll learn from Matt B. Britton This episode was recorded live on video May 6th 2025 https://www.youtube.com/watch?v=RyNZteCwNAU Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-speed-of-culture-podcast/id1617896513https://www.instagram.com/reel/DFy_l5sun95/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Matt B. Britton Join Matt B. Britton and Jason Barnard for this week’s episode of Fastlane Founders and Legacy! Scheduled for 06 May 2025 at 18 H CET (Paris) Transcript from Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI [00:00:00] Matt B. Britton: You are going to see as Gen Alpha, comes of age, their use of AI is going to essentially dictate the way the society ingest AI. Because again, the tool of AI is going to be native to them and they will know no other way. It's far left or far right. Not politically, but the left brain. Right brain, right. And those are the people who are going to be successful. But the people who are in the middle, who are jack of all trades, master of none, the liberal arts professionals, the people who have made a living on maintaining knowledge and selling that knowledge, I think are the ones that are really going to find themselves on the wrong side of this disruption. [00:00:35] Narrator: Fastlane Founders and Legacy with Jason Barnard. [00:00:39] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy? [00:00:58] Narrator: A legacy we're proud of. Fastlane Founders and Legacy With Jason Barnard... [00:01:04] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with, a quick hello and we're good to go. Welcome to the show, Matt Britton. [00:01:17] Matt B. Britton: Thanks for having me. [00:01:18] Jason Barnard: Absolutely delighted. We're going to be talking about Generation AI and you talk about Generation Alpha, which I had never heard about. [00:01:26] Jason Barnard: And it probably just shows how out of touch I am with the world. There may be other people out there who are as out of touch as I am. And will be interested to know what that is, but you are talking about marketing to them. [00:01:41] Matt B. Britton: Correct. So Generation Alpha is currently age zero to 15. The hallmark of Generation Alpha is they are the first generation to grow up with AI in the household. [00:01:51] Matt B. Britton: So much like Generation Z was the first generation to grow up with a mobile device, such as the iPhone in the household. And millennials were the first generation to grow up with the internet, which is why they're referred to as digital natives. Gen Alpha is going to be ushered in by a technology with power and impact, like what we've never seen before. [00:02:09] Jason Barnard: Wow. Cool.
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    22 m
  • Steven Davis with Jason Barnard on Fastlane Founders And Legacy. Career Mobility
    Apr 29 2025
    Steven Davis talks with Jason Barnard about career mobility. Career Mobility! Steven Davis, CEO and Managing Director of Renaissance Solutions, Inc., reveals the critical strategies for successful career pivots both within organizations and when moving to new companies. Learn why "who knows you" matters more than "who you know" and how to strategically increase your visibility with decision-makers. Discover the perfect balance between enthusiasm and desperation, the power of emotional intelligence in leadership, and why your LinkedIn profile is crucial for career advancement. This episode provides practical insights on making memorable first impressions, following up effectively, and positioning yourself as a leader rather than just a manager. #CareerMobility #ExecutiveCoaching #LeadershipDevelopment #CareerStrategy #PersonalBranding What you’ll learn from Steven Davis This episode was recorded live on video April 29th 2025 https://www.youtube.com/watch?v=qhp7i2n7Ydg Links to pieces of content relevant to this topic:https://renaissance-sol.com/workshops/Steven Davis Transcript from Steven Davis with Jason Barnard on Fastlane Founders And Legacy. Career Mobility [00:00:00] Steven Davis: You don't want to come across as being desperate. Because if you... [00:00:08] Steven Davis: Thank you for that reaction! [00:00:11] Steven Davis: ...if you connect with the recruiter and you connect with the VP and then you say, oh, let's see who else I can connect with. The recruiter could say, Hey, did you see Jason connected with Steve Davis and Frank Smith and Harriet Jones? He's all over the place. Maybe he's got a problem. We have that one chance to make that impression. [00:00:31] Jason Barnard: There's a balance between enthusiasm and desperation. [00:00:36] Steven Davis: Precisely. [00:00:37] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:54] Narrator: How can we quickly build a profitable business that stands the test of time and becomes our legacy? A legacy we're proud of! Fastlane Founders and Legacy with Jason Barnard. [00:01:06] Jason Barnard: A quick hello and we're good to go. Welcome to the show, Stephen Davis. [00:01:16] Steven Davis: Thank you. I'm proud to be here. [00:01:18] Jason Barnard: Brilliant. I'm delighted to have you. And today we're going to talk about career changes, career pivot, why a Personal Brand might be important for that, and how you can help yourself along on a career pivot, whatever level of a company you're at, but especially C-level. [00:01:34] Jason Barnard: And for me, entrepreneurs is my favorite topic. But before that, I've actually found, I search your name on Google and your problem, if I may, is not necessarily a problem, but certainly there were a lot of famous people with the name Steven Davis. And I found when I searched in Europe, a football player, a soccer player, and a snooker player. [00:01:59] Steven Davis: Yes, I know the snooker player because I'm a big pool player here in the United States so my namesake is a snooker champion in the UK. [00:02:09] Jason Barnard: Yeah, and we used to call him when I was a kid, boring Steve Davis. And that's not the case with you, is it? [00:02:16] Steven Davis: No. Thank you. I've got to go now. It's been a pleasure to meet you. [00:02:22] Jason Barnard: Brilliant. Wonderful. Delightful introduction, but I think one of the important things here from our perspective at Kalicube is when you've got a popular name like Steven Davis, you have a problem of ambiguity and competition that I don't think people really think about. And when you have, when you share a famous a name that somebody famous likes Steven Davis, the footballer, or Steve Davis,
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    29 m
  • Guy E. Baker with Jason Barnard on Fastlane Founders And Legacy. Market Tune-Up
    Apr 22 2025
    Guy E. Baker talks with Jason Barnard about the Market Tune-Up. Market Tune-Up! Guy E. Baker, Wealth and Business Coach, and founder of the Wealth Teams Alliance, shares the principles behind his Market Tune-Up approach to building a resilient business in a niche industry. Discover how small improvements, strategic questioning, and a focus on client needs can transform your practice, drive long-term success, and create lasting impact. From pioneering asset management to mentoring the next generation of advisors, this episode reveals how passion, expertise, and a commitment to service can help you build a legacy that stands the test of time. #Entrepreneurship #WealthManagement #BusinessLegacy #MarketTuneUp What you’ll learn from Guy E. Baker This episode was recorded live on video April 22nd 2025 https://www.youtube.com/watch?v=wSRJm149N8E Links to pieces of content relevant to this topic:www.standel.comGuy E. Baker Transcript from Guy E. Baker with Jason Barnard on Fastlane Founders And Legacy. Market Tune-Up [00:00:00] Guy E. Baker: I'll get a room of 2000 people and I'll say, raise your hand if you think we sell solutions. And you, you almost everyone will raise their hand and they'll say, we'll raise your hand if you think we sell problems. And almost no one will sell that, you know, raise their hand for that. And the fact of the matter is, is that no one wants the solution until they have a problem to solve. [00:00:23] Guy E. Baker: And nobody wants to solve the problem until the problem is causing pain. So the very first thing you've gotta do, [00:00:30] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. [00:00:47] Narrator: How can we quickly build a profitable business that stands at test of time and becomes our legacy? A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard. [00:00:59] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard here with a quick hello and we're good to go. [00:01:07] Jason Barnard: Welcome to the show, Dr. Guy Baker. [00:01:12] Guy E. Baker: And thank you very much. [00:01:14] Jason Barnard: How lovely. I believe your middle name is Eugene. [00:01:17] Guy E. Baker: Eugene. It's a family name. [00:01:20] Jason Barnard: Brilliant, wonderful. And we're gonna be talking about market tuneup, which is all about building a business. The, the principles behind building a business, specifically in the financial industry. [00:01:29] Jason Barnard: And I'm hoping it's gonna help me in the services industry too. [00:01:33] Guy E. Baker: Yeah. So I got the title from the standpoint of an automobile. You know, when you tune up an automobile, I kind of thought if you had a marketing organization, there are probably some things you ought to do to tune it up, to be more, proficient, more efficient, more effective. [00:01:49] Jason Barnard: And so we're gonna be talking up, making it more effective and. [00:01:53] Guy E. Baker: Efficient. [00:01:54] Jason Barnard: Efficient. Brilliant. Wonderful. Before we do that, I always look at Brand SERPs, the search result for people's names, but I decided for you to look at ChatGPT, and I asked it to tell me more about Guy Eugene Baker. And it's got a lot of information about you, including a bachelor's, three masters, and a doctors. [00:02:13] Jason Barnard: Which I assume is correct. I'm not, it's not hallucinating, is it? [00:02:17] Guy E. Baker: No, it's not hallucinating. [00:02:19] Jason Barnard: Is, so all of that is true. And I asked you earlier on, do you have 12 great-grandchildren? You said, yes. So it's got that right too. The only thing it's got completely wrong is the photos.
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    27 m
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