Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement Podcast Por arte de portada

Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement

Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement

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 Michael Davern talks with Jason Barnard about end-to-end AI marketing enablement. Michael Davern, CEO and Co-Founder of Incept, talks with Jason Barnard about how AI becomes exponentially more valuable with training, the shift from time-based billing to outcome-focused work, and why reps—just like in marketing—are key to getting reliable results. Michael shares how Incept uses AI to speed up research, streamline client deliverables, and enable teams to focus on the 20% of work they truly excel at. He compares AI to an intern that, when trained well, becomes a high-performing digital team member capable of scaling capacity without hiring new full-time staff. Michael Davern and Jason Barnard also discuss the risk of relying blindly on automation, the importance of internal policy and oversight, and the human-centered future of work. For Michael, AI does not replace people—it empowers them to be more creative, strategic, and human. What you’ll learn from Michael Davern 00:00 Michael Davern and Jason Barnard 03:04 Why is the Brand SERP Result for Michael Davern Not Showing up in Google According to Jason Barnard? 03:19 Why, According to Jason Barnard, Does Google Think the Scientist is More Famous Than Michael Davern? 03:42 What Did Jason Barnard Do to Make the Name Michael Davern Appear in the Search Results? 03:52 What Does Michael Davern Need to Make Himself Appear as a Super Expert in AI Marketing? 04:18 What Does AI Marketing Mean? 04:55 What Qualifies as AI Versus Simple Automation or Workflow? 05:29 Why Did the Tech World Used to Be Strict About Distinguishing AI, Machine Learning, and Automation? 05:56 What Should a Business Leader Do When They Do Not Have Time to Implement Marketing Tasks Themselves? 06:17 Where Should a Business Leader Start to Guide Their Team Toward Strategies That Help the Business? 06:29 What Role Can AI Play in Helping Users Improve Workflows? 06:56 Why is it Helpful to Regularly Explore and Experiment With Evolving AI Tools? 07:16 What Tasks Cannot Be Automated but Could Be Handled by an Intern or Entry-Level Employee? 07:37 What is the First Step in Training Your AI Assistant to Handle Entry-Level Tasks Effectively? 07:45 Why is Research a Good Starting Point When Delegating Tasks to Your AI Assistant? 07:54 What is a Smart Way for CEOs to Begin Integrating AI Into Their Team Workflow? 08:10 What Makes Comparing AI to an Entry-Level Intern a Helpful Mindset for Business Leaders Adopting AI? 08:30 Why Do Many Businesses Hesitate to Adopt AI Despite Its Long-Standing Presence in Everyday Life? 08:59 What Can Business Leaders Learn by Creating a Custom GPT? 09:26 What Happens When You Customize AI Settings to Match Your Communication Style? 09:47 How Do AI Interactions Improve Over Time as the Agent Learns Your Preferences? 10:22 Why is it Easier to Accept Criticism From a Machine Than From a Person? 11:20 What Are Some Practical Ways to Start Using AI in Marketing? 12:20 What Does Effective Research Look Like When Working With AI Tools? 13:13 What Happens When You Interact With AI in a More Conversational Way? 14:30 What Are the Different Ways to Use AI for Research and Competitive Analysis in Business Strategy? 15:31 Why is AI Considered a Time-Saver in Fast-Paced Business Environments? 16:11 How Can You Make AI-Generated Results More Reliable? 17:27 What Steps Are Involved in Effectively Training an AI Model to Deliver Helpful Results? 18:14 What Are the Risks of Relying Entirely on AI Without Incorporating Human Input? 19:01 Why Might There Be Pushback on AI From People Who Fear Losing Their Jobs? 21:13 How is AI Enabling Businesses to Shift From Hourly Billing to Outcome-Based Pricing Models? This episode was recorded live on video May 27th 2025 https://www.youtube.com/watch?v=29F5ooFZ_3Y Links to pieces of content relevant to this topic:Michael Davern
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