Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud Podcast Por arte de portada

Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud

Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud

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 Rich Kahn talks with Jason Barnard about unmasking ad fraud. Rich Kahn, Co-Founder and CEO of Anura.io, talks with Jason Barnard about the massive impact of ad fraud and how invalid traffic (IVT) continues to plague the digital advertising ecosystem. They discuss the different layers of fraud, including general invalid traffic (GIVT) and more subtle forms like SIVT, which mimics legitimate user behavior. Rich explains how traditional detection methods often miss the mark, especially when fraud occurs at the top of the funnel. He emphasizes the importance of early-stage detection to avoid the costly consequences of fraud, which can quickly escalate once the money is already spent. The conversation concludes with insights on how brands and platforms can take proactive steps to fight fraud — using smarter data analysis, pre-bid detection, and validation tools. Rich Kahn and Jason Barnard stress the need for a more transparent, data-driven approach to ad fraud prevention, ensuring that the future of digital advertising is more secure and reliable for businesses and consumers. What you’ll learn from Rich Kahn 00:00 Rich Kahn and Jason Barnard 01:57 What Did Jason Barnard Emphasize on the Brand SERP of Rich Kahn? 02:28 Why is Google not presenting Rich Kahn as the Primary Result for His Name According to Jason Barnard? 03:45 What is the Difference Between How Google and AI Assess Your Authority or Fame? 04:26 What is the Total Global Ad Spend per Year? 04:35 How Do People Misunderstand the Scale of Money Being Spent in Certain Industries? 04:54 How Much is Ad Fraud Predicted to Reach by 2028? 05:19 What Types of Platforms Are Included in the $140 Billion Ad Fraud Estimate? 06:09 What Are the Forms of Stealing Involved in Ad Fraud? 06:46 Why Does Ad Fraud Affect Advertisers Even if Traffic Buyers Aren’t Committing it Intentionally? 08:28 What Types of Fraud Exist in Traffic Bought From Platforms Like Google and Facebook? 08:34 Why Does Ad Fraud Still Happen Even When Affiliates Are Only Paid for Actual Sales? 08:48 What Methods Do Fraudsters Use to Fake Transactions and Get Paid as Affiliates? 09:12 Why Do Fraudulent Affiliates Get Away With Scams Before Being Caught? 09:49 How Does Fraudulent Traffic Occur on Platforms Like Google? 10:46 How Do Affiliates Use Google AdSense to Commit Ad Fraud? 11:09 Where Are Search Ads Often Placed to Trick Users Into Clicking Them? 11:31 How Does Fraudulent Traffic Occur on Platforms Like Facebook? 11:39 What Impact Do Fake Facebook Profiles Have On Ad and Engagement Fraud? 12:09 What Does Fraud Mean When It Involves Making Money From Online Traffic? 12:39 Why is it Important to Spot Ad Fraud Early? 13:08 Why is Fraud Much Higher in Programmatic Advertising Compared to Google Search? 13:47 Why is the Fraud Rate So High in Connected TV Ads? 14:23 What is IVT? 14:37 What is GIVT? 14:45 What is SIVT? 15:01 How Can GIVT Be Determined? 15:10 What is Required to Identify SIVT? 16:02 How Can You Spot Ad Fraud Early and Minimize Losses? 16:19 How Can Fraudsters Fake Lead Submissions and Avoid Detection? 17:06 What is the Risk of Violating the TCPA With Fraudulent Lead Generation? 17:48 Why is it Important to Ask if the Person Remembers Filling Out the Form When Calling Leads? 18:18 How Can Businesses Protect Themselves From Fraudulent Traffic Both Immediately and in the Long Term? 18:57 Why Can Some Fraud Detection Solutions Succeed When Tools Like Google CAPTCHA Still Struggle? 21:09 What Challenge is Faced When Balancing Fraud Prevention and Avoiding False Positives in Ads? 21:33 What Does it Mean When 15% of Flagged Fraudulent Traffic is Actually a False Positive? 23:15 Who is Likely to Win the Battle Between AI-Powered Fraud and AI-Driven Fraud Detection? This episode was recorded live on video May 20th 2025 https://www.youtube.com/watch?v=pR6KS7h5u0Y
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