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In this episode, Alex Arguelles shares the origin and mission of Sell2Rent—a unique platform allowing homeowners to sell their property and remain in it as renters. He explains how the model serves those in financial distress, navigating divorce, debt, or foreclosure by providing liquidity without forcing a move. Alex emphasizes the importance of making deals win-win for sellers and investors, detailing how Sell2Rent qualifies both sides and supports long-term tenancy with prepaid rent structures. The conversation reveals how traditional sale-leasebacks are being reimagined at scale with tech-driven transparency and investor-first underwriting.

Alex Arguelles is the Co-Founder and CEO of Sell2Rent, a pioneering proptech company that empowers homeowners to sell their properties and remain as renters through innovative leaseback solutions. With a strong background in real estate investment and technology, Alex previously served as Co-Founder and Chief Investment Officer at Tzadik Management, where he led investment strategies and portfolio expansion. Under his leadership, Sell2Rent has gained industry recognition, including a nomination for ESG Initiative of the Year at the SFR Industry Awards. Passionate about transforming real estate transactions, Alex actively shares insights at industry events and is committed to driving accessible, investor-friendly solutions in the evolving property market.

https://www.linkedin.com/in/gatoralex/

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In this episode of Behind the Doors, hosts Dan Noma Jr. and Marvin Cruz are joined by Alex Arguelles, founder of Sell2Rent, to explore the evolving role of real estate agents in today’s dynamic market. They dive into how PropTech is reshaping traditional selling strategies by offering homeowners flexible solutions—like unlocking equity while remaining in their homes. Alex shares his experience bridging the gap between real estate ownership and agent-centric models, emphasizing the need for agents to adapt, stay nimble, and present a full menu of options to clients. From creative financing to investor partnerships, this episode uncovers how forward-thinking agents can become indispensable problem solvers in complex transactions.

Alex Arguelles is the Co-Founder and CEO of Sell2Rent, a pioneering proptech company that empowers homeowners to sell their properties and remain as renters through innovative leaseback solutions. With a strong background in real estate investment and technology, Alex previously served as Co-Founder and Chief Investment Officer at Tzadik Management, where he led investment strategies and portfolio expansion. Under his leadership, Sell2Rent has gained industry recognition, including a nomination for ESG Initiative of the Year at the SFR Industry Awards. Passionate about transforming real estate transactions, Alex actively shares insights at industry events and is committed to driving accessible, investor-friendly solutions in the evolving property market.

https://www.linkedin.com/in/gatoralex/

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In this insightful episode of Behind the Doors, Ramon Casaus explores the evolving role of property technology (proptech) in today’s real estate landscape. He reflects on Zillow’s high-profile missteps and what they reveal about the limitations of large-scale tech-driven models. Ramon shares why he believes real estate agents are irreplaceable, emphasizing the value of local expertise and personal connection over automation. He dives into the challenges posed by proptech companies aiming to cut agents out of transactions and explains why technology alone can’t solve the complex, on-the-ground issues that agents handle every day. This conversation is a candid look at the balance between innovation and human expertise—and a call to empower agents rather than replace them.

Ramon Casaus is a top-producing real estate entrepreneur, investor, and founder of ROC Real Estate Partners—one of the fastest-growing teams within the PLACE network. With over 2,700 homes sold and a bold vision to become the #1 real estate sales and consumer services company in the U.S., Ramon is redefining what it means to be a modern real estate professional. He’s also the creator of Seller Finance Society, where he teaches agents and business owners how to buy real estate without banks using creative financing.

IG: @ramon.casaus

LinkedIn: https://www.linkedin.com/in/ramonabqnm/

Facebook: https://www.facebook.com/ramon.casaus