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In this episode of Behind the Doors, hosts Dan Noma Jr. and Marvin Cruz are joined by Alex Arguelles, founder of Sell2Rent, to explore the evolving role of real estate agents in today’s dynamic market. They dive into how PropTech is reshaping traditional selling strategies by offering homeowners flexible solutions—like unlocking equity while remaining in their homes. Alex shares his experience bridging the gap between real estate ownership and agent-centric models, emphasizing the need for agents to adapt, stay nimble, and present a full menu of options to clients. From creative financing to investor partnerships, this episode uncovers how forward-thinking agents can become indispensable problem solvers in complex transactions.

Alex Arguelles is the Co-Founder and CEO of Sell2Rent, a pioneering proptech company that empowers homeowners to sell their properties and remain as renters through innovative leaseback solutions. With a strong background in real estate investment and technology, Alex previously served as Co-Founder and Chief Investment Officer at Tzadik Management, where he led investment strategies and portfolio expansion. Under his leadership, Sell2Rent has gained industry recognition, including a nomination for ESG Initiative of the Year at the SFR Industry Awards. Passionate about transforming real estate transactions, Alex actively shares insights at industry events and is committed to driving accessible, investor-friendly solutions in the evolving property market.

https://www.linkedin.com/in/gatoralex/