Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know.

After determining your price point, you need to clearly demonstrate the value to others.

Here’s the path forward, including—

📌 Where

🤷‍♂️ Why

🏁 What

⚙️ How

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

How much should your ideas cost the average consumer who wants to “buy” them?

It’s a loaded question. And, it calls us to ultimately settle on a price.

💰

Here are a few things to remember about pricing your content—

👀 We typically undervalue our own stuff, because we underestimate the knowledge gap, which results in under-pricing it

And…

💥 There are at least four factors that can help you determine how to set the price (without having to “pull it out of thin air).

And…

🎨 🧪 Pricing is really both an art AND a science…

Here’s the 4-1-1.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

👇

It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

👍

Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— https://www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

I used to hate math. Turns out, when it comes to doing the “business side of it,” math is your friend.

Especially when you have a spreadsheet.

🎯

We continue talking about getting paid for what you know in this ultra-practical episode, walking through a spreadsheet (based on the eight questions outlined in episode 1 of the series), highlighting two actual businesses…

⚜️

A few things to keep in mind…

1️⃣ Look at the leads and conversion percentages…

They are PART of the business model. You can just count “sales,” you need to consider the number of eyeballs it takes to convert too a transaction.

2️⃣ Consider the relational side of it…

3️⃣ Play the long game.

__________

Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

In this talk we back-up and do a quick review of what needs to be on your sales page— focusing on the offers you can make…

… it’s ALL part of “getting paid for what you know” and doing the business side of it.

Remember, people must know the PROBLEM you solve and the POTENTIAL you lead them towards.

They must also know how to take action and move forward— how to engage your services.

And, they need a clear “menu” of products that helps them identify the way you can serve them the best.

You don’t need to be sales and pushy, but you do need to be clear…

__________

Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

Several years ago, I stumbled upon the reason you need to “do the math” very early as you begin projecting your business revenue. This idea isn’t originally mine— at all. I just didn’t see it until a business opportunity “forced me” to take a closer look.

I learned there were EIGHT questions we needed to ask in order to make the thing work…

👇

1️⃣ What income goal do you want to hit?

2️⃣ What specific products / programs do you currently have that you can sell— and what is their exact price point?

3️⃣ How many do you need to sell in order to hit that income goal?

4️⃣ How many leads (read: eyeballs that see your sales page) convert and make a purchase?

5️⃣ Where do you get leads? And how can you acquire more so you can keep directing people to the offer(s) you have?

6️⃣ Which specific behaviors of yours drive those leads, such that you can increase them? (Examples: podcasting, live videos, reels, networking events, etc.)

7️⃣ What “next steps” do you have in place to continue nurturing buyers and sending them UP the value ladder, so they continue purchasing from you?

8️⃣ What entry points do you have (low ticket) that can— on auto-pilot— lead people forward to make ever-increasing purchases from you?

⭐️

In this talk we walk through the eight questions and why they matter…

__________

Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www. AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

A lot of life-coaching (and business coaching and “other things” coaching) jumps the tracks because we disconnect the daily work from the goal. And when we do that, we start focusing on the LAG measures rather than the LEAD measures.

Or, to say it another way, we look at the scoreboard (or the scale or the profit margin or the whatever) rather than focus on the “very next play.”

🤯

As a coach, you must steer your client towards the daily tasks, the grind— these are the “lead measures” (everyone becomes enamored with the “lag measures”)

👇

Hold them accountable— and encourage them through— the daily grind of doing the work.

The daily action steps are where the magic happens.

🐰

Note: this is ALSO the most BORING part of the process…

👉 Sitting in the chair and writing

👉 Getting up and exercising

👉 Pushing the deserts or snacks aside

👉 Practicing the speech or skill or task over and over and over, putting in the reps

👉 Outlining the lesson plan, crafting the content, etc…

Yep, this is most often the UNSEEN work that no one applauds— so it will help if you “see it” and encourage them in it.

But, when it happens…

… people make progress.

They reach their potential.

And that’s a win for everyone.

Listen in.

As always, we’ll try to make it super-simple and pleasantly practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af

About to coach someone?

You need to take time and help your client figure out what the “end goal” looks like for them. (This may even reveal whether or not they’re a good fit for you / you’re a good fit for them.)

👀 Observation: just because we’re all going to the SAME PLACE with your framework doesn’t mean it looks the same to each of us. 👀

This includes the expectations (and dreams) they have— if everything worked perfectly— for ALL of the following, even if you are coaching them about business or writing or homeschooling or church work or running a non-profit or anything else…

💙Fitness

💰Finance

🏠 Family

🛠 Factory (work, career)

🙏 Faith

👊 Friends

🎉 Fun

… because there goals MUST fit in with “all of life.”

This includes—

❤️ Your client’s life span (which ALSO includes the season of life they’re in)

📌 Your client’s current obligations

🏆 Your client’s goals / non-negotiables in other areas

So, take the time to define what you’re leading your client to— by integrating your objective framework with their subjective goals / preferred future.

If you don’t, you might— as I have done— find yourself coaching them towards something that’s largely irrelevant to them and doesn’t align with their core concerns.

🤯

It sounds vague, perhaps, but this episode is super-duper practical.

Links:

📚Claim your free book, Process Over Permission, at www.AmplifyOnline.info/process

📣 Tell us how we can best serve you— go to www.AmplifyOnline.info

☎️ Schedule a free non-sales call at www.AmplifyOnline.info/talk

🚌 Free 30-day test-drive of the Kajabi software we recommend & use = https://app.kajabi.com/r/hWkYzZYA/t/8vmvk9af