A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

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It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

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Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

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