Today we’re talking more about pricing your ideas as you “put them out there” and start getting paid for what you know.

After determining your price point, you need to clearly demonstrate the value to others.

Here’s the path forward, including—

📌 Where

🤷‍♂️ Why

🏁 What

⚙️ How

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

How much should your ideas cost the average consumer who wants to “buy” them?

It’s a loaded question. And, it calls us to ultimately settle on a price.

💰

Here are a few things to remember about pricing your content—

👀 We typically undervalue our own stuff, because we underestimate the knowledge gap, which results in under-pricing it

And…

💥 There are at least four factors that can help you determine how to set the price (without having to “pull it out of thin air).

And…

🎨 🧪 Pricing is really both an art AND a science…

Here’s the 4-1-1.

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Notes & next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process

A short episode today…

Almost included it the info WITH one of the others, but this topic seems to stand on its own. So, it merits space of its own.

Here’s why.

👇

It’s easy to confuse LAG measure with LEAD measures.

Or, to say it another way, it’s easy to confuse the “outcome” with the elements that create the outcomes— the causes with the consequences.

🤔

When it comes to “the business side” of getting paid for what you know, a lot of thought leaders and content creators look only at SALES. They forget, however, to look at what drives those sales…

Leads.

👍

Sales = lag measures. They are the results of the daily work.

Leads = the work you do to share the message and move people towards the offer.

Examples of lead measures include—
👉 Number of email opt-ins on your website

👉 Number of face-to-face conversations at networking events (with qualified people)

👉 Number of strategy / non-sales calls

We make it super-simple and pleasantly practical in this talk.

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Notes + next steps

This training comes from Amplify Pro— try this on-demand coaching program just for just $1— https://www.AmplifyOnline.info/1

Access the complete “How to Get Paid for What You Know” course at https://www.amplifyonline.info/HTGP

Not ready for the full course? Claim your free paperback, Process Over Permission, at www.AmplifyOnline.info/process