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The Robert Collier Letter Book

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The Robert Collier Letter Book

De: Robert Collier
Narrado por: John Edmondson
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The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

©2015 Robert Collier (P)2015 Majestic Comportamiento de los Consumidores y Estudio de Mercado Marketing Marketing y Ventas Ventas y Comercialización Business Letters
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There is educational value in this book, but the repeating of the ads to show minor changes made the book a bit painful to me. I think the logic is great, but it sounds like many repeated ads on a radio show. I don’t know how to improve it though because he’s showing actual ad campaigns. He does show the process of building ads, so it’s good in that sense.

Educational but painfully repetitive

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This is an incredible read showcasing a plethora of examples that expound on a fundamentally sound formula for copywriting.

However, with that being said, I believe you'd get more from purchasing the hard copy. I think seeing the text would do more for the reader than listening to it.

Great formula for copywriting!!

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There is a gem on every page of the masterful direct marketing classic!

I’ll be coming back to it again and again.

Essential Reading any copywriter, whether a raw newbie or seasoned A-Lister

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