Novedades

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

Master the Craft: Discover the foundational techniques for crafting stunning jewelry and unique handmade items that stand out in the market. From beading and wire wrapping to resin art and polymer clay, you'll gain the skills needed to create professional-quality pieces. Build Your Brand: Learn how to develop a strong brand identity, create a memorable business name, and craft a story that connects with your customers.

What if search engines no longer needed users to click on links to find the answers they seek? As AI-powered search engines evolve, traditional SEO strategies are no longer enough to stay visible in an increasingly competitive digital landscape. Answer Engine Optimization (AEO) is the future of search, designed to help businesses, content creators, and marketers adapt to AI-driven search engines like Google SGE, ChatGPT, Perplexity, and Bing Chat.

Jared Dean isn’t winging it — he’s a master HVAC sales tactician. With over two decades in the industry, Jared has developed a precise, proven process that earns trust, overcomes objections, and closes premium HVAC systems at a staggering $25K average ticket with a 64% closing percentage. Jared works just three days a week in the field, serves full-time as a pastor, and still sold $3.5 million last year. In this conversation, he opens up his playbook — step by step. What you’ll walk away with: The first 10 minutes that make or break the sale — Jared’s subtle script to ...

Digital accessibility and compliance can seem confusing at first, but as you're about to find out, everything's actually fairly simple and straightforward. In this book, we'll quickly make sense of: WCAG Audits VPATsOther subjects covered include: Scans User Testing Remediation Overlays Overlay Widgets Certification Accessibility Statements Accessibility PoliciesThere's also a section dedicated to artificial intelligence and how real AI can save you time and money with your project. We'll also cover two accessibility project hypotheticals to put the concepts into their practical application...

Los tiempos de la publicidad tradicional en medios electrónicos e impresos ya pasó de moda, hoy las audiencias están en medios digitales por lo que es fundamental aprender a invertir bien en amplificación en redes sociales.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Are you passionate about reading books and sharing your opinions about them? What if you could turn your passion into a profitable online business? Make Money with Amazon Ebook Reviews is your complete guide to making a sustainable income by reviewing products on Amazon and leveraging the power of affiliate marketing, money-making strategies, and more.

If you're even thinking about doing door-to-door pest control sales, YOU NEED THIS BOOK! Learn the exact techniques that Lenny Gray, author of Door-to-Door Millionaire and MORE Door-to-Door Millionaire has been using to make millions selling pest control door to door. The prequel to this book, Door-to-Door Pest Control Sales Learn What to Say in 77 Minutes! shares exactly what to say and when to say it, and this book teaches exactly what to do!

En El sistema SURGE, el prolífico autor de libros para pequeñas empresas Mike Michalowicz comparte el proceso de cinco pasos para identificar tendencias en tu mercado. Después de leer sus historias desde las trincheras y su enfoque sensato, te darás cuenta de que no necesitas esperar a un golpe de suerte.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

"How to Make Real Money Every Month" is a comprehensive guide designed to help you achieve financial independence and create lasting wealth. This book explores proven strategies for building multiple income streams, investing wisely, and making your money work for you. From the fundamentals of personal finance to advanced wealth-building techniques, it breaks down the steps needed to secure a sustainable and profitable financial future.

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

🔥 Stop Chasing Clients. Start Attracting Them Magnetic Marketing: Attract Clients, Command Attention, and Grow Without Chasing Are you done with the hustle, the cold outreach, the complicated funnels that still don’t convert? It’s time to drop the noise—and become a magnet. In Magnetic Marketing, strategist and branding expert Jef Benson delivers a field-tested system that empowers creators, coaches, and entrepreneurs to pull clients in naturally—with powerful messaging, soul-aligned offers, and authentic content that converts. 💡 You’ll discover how to: Speak directly to ...

Liz Zweigle found herself at a professional crossroads a couple of years ago and found the traditional admission and enrollment doors were closed. Instead she stepped into a brand new role in a company that's adjacent to the admission and enrollment world and has found growth, success, and has been re-energized in her career. Listen in to hear why professional challenges are often a catalyst for growth and fulfillment. Connect with Liz:LinkedIn - https://www.linkedin.com/in/lizzweigle/The Human Chronicles - https://www.human-chronicles.com/Join us in Bethesda as we gather for the 2025 AISAP ...

Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks. Website analytics aren't just for tech folks — they’re essential for growing your brand, increasing conversions, and turning more ...

Powerful email & SMS marketing - without the insane cost.That’s why I use Omnisend. It does everything I need to grow - and more.Start scaling smart with Omnisend here: https://your.omnisend.com/codiesanchez30 In this episode, Codie and Lewis delve into the intricate relationship individuals have with money. They touch on practical strategies for setting financial goals, mapping out plans, and monetizing hidden skills. They also discuss the importance of financial education in fostering a healthy relationship with wealth. To get help scaling your business to the next level, you can reach ...

Freeing up time as an entrepreneur isn’t just about delegation—it’s about setting up the right systems, hiring the right people, and knowing what truly moves the needle. If you’re feeling stuck in the day-to-day, this episode will help you reclaim your time and focus on what matters most. In this episode, Kasim Aslam shares how to free up 40 hours a month by building accountability within the team, improving delegation, and hiring top talent. He breaks down the difference between tasks and projects, explains where to find A-players, and reveals what separates the top 1% of businesses ...

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Are you treating your med spa marketing as an expense instead of an investment? That mindset could be holding you back from real growth and profitability. In this video, I break down a common and costly mistake that many med spa owners make when budgeting for advertising.You'll see exactly how underspending on ads can sabotage even the best campaigns, and why knowing your numbers is the key to unlocking ...