Writing Communication

With Point Made, legal writing expert Ross Guberman throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want. In addition to all-new examples from the original 50 advocates, this second edition introduces eight new superstar lawyers

With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Discover the secrets of written persuasion!

Whether you talk, text, or email, Effective Communication at Work has everything you need to help boost your workplace performance and productivity. From honing listening to polishing speaking and writing skills, this essential guide delivers simple, powerful strategies and timely tips that can help you increase the impact of your business communication and correspondence both online and offline. Learn how to build stronger relationships and advance your career by mastering the art of effective communication.

When Ellen Jovin first walked outside her Manhattan apartment building and set up a folding table with a GRAMMAR TABLE sign, it took about thirty seconds to get her first visitor. Everyone had a question for her. Grammar Table was such a hit—attracting the attention of the New York Times, NPR, and CBS National News—that Jovin soon took it on the road, traveling across the US to answer questions from writers, lawyers, editors, businesspeople, students, bickering couples, and anyone else who uses words in this world.

"They Say / I Say" identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the audiobook includes chapters on writing in the sciences, writing in the social sciences, and - new to this edition - writing about literature.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

Book Description The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life" Unlock the secrets of effective communication with "The Art of Rhetoric: Mastering Persuasion, Influence And Communication in Every Sphere of Life." This comprehensive guide delves into the timeless techniques of rhetoric and their applications in today's world, from the boardroom to social media and beyond. Whether you're a student, professional, public speaker, or anyone looking to enhance their persuasive abilities, this book provides the tools you need to influence and ...

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

How to Write an RFP and Manage an RFP Project will help you write a Request for Proposal, more commonly known as an RFP. Readers that will get the most from this book are those responsible for purchasing products or services through the competitive bidding process or who plan to work in that field. This book will not help you write the proposal in response to the RFP. If that's what you need, scroll down to in this description box and learn about the RFP Survival Kit Series. Use this book as a prompt to help you generate the right questions to ask during the course of your RFP project. Your...

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

A best seller since 1990 and fully updated in 2010, Professional Writing Skills: A Write It Well Guide provides a step-by-step process for planning business letters, memos, e-mail, and other business documents. Learn how to position your message from the reader's point of view, write persuasively, include the right information, and organize the information logically. Expanded sections on language, punctuation, and grammar offer busy professionals the tools they need to get their message across clearly, concisely, and professionally.

The craft of writing offers countless potential problems: The story is too long; the story's too short; revising presents a huge hurdle; writer's block is rearing its ugly head. In Help! For Writers, Roy Peter Clark presents an "owner's manual" for writers, outlining the seven steps of the writing process, and addressing the 21 most urgent problems that writers face. In his trademark engaging and entertaining style, Clark offers 10 short solutions to each problem.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

I wrote The Power of Writing Well to address everything managers, leaders, engineers, scientists, and others need to be better senders and receivers, not to cover everything they need to know about the language or to be the perfect sender or receiver; nobody is.