Education Marketing

In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

“Who else wants to write a book this weekend?” It’s easier than you think! Best-selling author Vic Johnson actually wrote this book in a weekend to prove how easy it is. And he gives you step-by-step detail of everything he did, including the resources he uses to turn out content-rich books in no time at all. How to Write a Book This Weekend is a perfect strategy for first-time book writers who have been discouraged by the thought of pounding out words for months at a time.

This comprehensive audiobook is your ultimate roadmap to success in the notary industry. Created by industry experts who have helped thousands achieve their dreams, this guide takes you from complete beginner to successful notary professional. Whether you're looking for a side hustle or planning to build a six-figure business, we've got you covered with state-specific rules, proven marketing strategies, and exclusive loan signing secrets.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

The ability to write well is a key part of your professional success. From reports and presentations to e-mails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this book will arm you with the skills you need to write better business communications. Inside you'll find: planning each communication; editing and fine-tuning your copy; building your personal brand with communications; writing bids, proposals, and reports; and more.

Debunking The Myths and Embracing Technology to Enhance Your Work I want you to assume that your company has recently recruited a research assistant. This isn't just any assistant; this one has passed the bar exam, the MBA operations exam, and the exam for a medical license, is fluent in all languages, can write software code in all languages, and has essentially read every book published before 2021. Not to mention that they use flawless grammar. This is my perspective on ChatGPT. AI lacks human traits like empathy, creativity, and critical thinking, yet it can automate some tasks and ...

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Our CLEP study guides are different! The Principles of Marketing: CLEP Test Study Guide teaches you what you need to know to pass the CLEP test. This study guide is more than sample test questions. Our easy-to-understand study guide will teach you the right information. We’ve condensed what you need to know into a manageable book - one that will leave you completely prepared to tackle the test.

If you have ever gotten lost in the jargon of Wall Street, you aren’t alone. Professional money managers and traders often sound like they're speaking a foreign language, which can leave small investors at a disadvantage. Understanding what they're actually saying will help you make smarter investing decisions. With that in mind, here's a primer on the A to Z of the Wall Street universe. This practical glossary of Wall Street terms covers everything from investment fundamentals to the sophisticated terminology of contemporary finance.

Do you want to successfully self-publish in eBook, print, or audiobook formats? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up brokenhearted with the result. But it doesn't have to be this way.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Press Ganey's chief nursing officer Christina Dempsey has worked everywhere in healthcare, from the ward floor to the hospital boardroom. She has also experienced the system as a patient and as a family member of a critically ill patient. In The Antidote to Suffering, this 30-year healthcare veteran and patient-experience thought leader argues that the key to improving healthcare is to reduce the suffering - physical, psychological, and emotional - of patients and caregivers alike through Compassionate Connected CareTM.

Do you want to start your own candle business quickly...without wasting time or money...even if you have never made a candle before? I know what you are thinking, you are seeing a lot of homemade candle companies popping up. Who is going to buy your candles over the next candle company? But you don’t have to worry, there is space for you in the market. Creating a business exactly how you envisioned it isn’t simple, but it's much easier than you think once you know the steps! Anyone can start this business and make it a success.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Is our national debt really a threat? What is a “mild” recession, exactly? If you’re worried about your bank account balance, job security, or mortgage rate, what data should you be keeping tabs on? For anyone trying to make sense of disorienting headlines, there’s no better interpreter than Kyla Scanlon. Through her trademark blend of witty illustrations, creative analogies, and insights from behavioral economics, literature, and philosophy, Scanlon breaks down everything you need to know about how money and markets really work.