Are you a counsellor, psychologist, play therapist, therapist, coach, or social worker feeling like your marketing efforts are falling flat? Discover the missing ingredient in your healthcare marketing strategy: **Rapport.**

In this episode of The Private Practice Podcast, Dr. Brooklyn Storme shares practical insights on how to build genuine connections with your audience to attract more clients and create a thriving private practice. Learn how to shift your focus from selling to connecting and why this approach leads to better results.

**Download your FREE Story Template:** https://bit.ly/mytherapiststorytemplate

**Key Discussion Points:**

* Why traditional marketing tactics often fail for healthcare professionals. * The three pillars of successful marketing that are not being taught elsewhere. * The power of rapport and connection in building trust with potential clients. * How storytelling and personalised communication can cultivate loyalty and engagement. * Practical steps to build rapport through your marketing efforts.

**Timestamps:**

* 0:00 - Introduction * 1:50 - Why Rapport is the Missing Ingredient * 3:45 - The Three Pillars * 5:58 - Rapport and Connection * 9:39 - The Power of Rapport * 14:21 - Practical Ways to Build Rapport * 21:59 - Practical Steps * 26:12 - Micro Coaching * 27:56 - Quick Challenge

**Resources:**

* **The Private Practice Podcast:** www.brooklynstorme.podbean.com * **Free Online Community for Therapists:** https://www.facebook.com/groups/theultimateprivatepractice

Disclaimer: This episode is intended for informational purposes only and does not constitute professional advice. The views and opinions expressed are those of the speaker and do not necessarily reflect the views of any other organisation or entity.

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