• Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]

  • Nov 29 2024
  • Length: 51 mins
  • Podcast

Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]

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  • Summary

  • Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences. Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE Show Notes
    • Watch Full Video Episode
    • Introduction to Neuromarketing (00:00:01)
    • Consumer Biases and Truth (00:05:01)
    • Brain Activity and Marketing (00:06:00)
    • Brand Associations (00:09:03)
    • Impact of Visuals in Marketing (00:12:47)
    • Subtle Influences in Marketing (00:13:19)
    • Cheetos Commercial Case Study (00:14:23)
    • The Power of Rhymes (00:18:40)
    • Actions vs. Words (00:19:37)
    • Instincts and Environment (00:24:57)
    • Dopamine and Consumer Behavior (00:27:35)
    • Creating a Safe Environment (00:31:03)
    • First Impressions Matter (00:33:46)
    • Discussion on Shop Improvements (00:36:31)
    • Creating Emotional Attachments (00:39:19)
    • Storytelling in Marketing (00:41:49)
    • Customer Experience Anecdote (00:42:30)
    • Emotional Memory in Marketing (00:44:08)
    • Innovative Customer Engagement (00:45:52)
    • Importance of Community Engagement (00:47:37)
    • Neuromarketing Insights (00:48:39)
    • Closing Thoughts on Customer Care (00:50:13)

    Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at
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