The story behind Tinder's "It Starts with a Swipe"
Jan 26 2025
Length: 47 mins
Podcast

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The story behind Tinder's "It Starts with a Swipe"

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Summary
Stephanie Danzi, SVP, Head of Global Marketing at Tinder and Mischief's EVP Strategy, Ed Gunn join me to share the story behind Tinder's reframing of its misplaced reputation as simply an app for hook-ups. Thanks to Tracksuit (affordable brand tracking) and The Master of Advertising Effectiveness (MAE) Program for making this episode possible.

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