On Strategy Showcase

By: Fergus O’Carroll
Listen for free

  • Summary

  • Where marketers tell the stories behind the strategies that led to amazing campaigns.
    © 2025 On Strategy Showcase
    Show more Show less
Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Show more Show less
Episodes
  • Humor is Duluth's superpower in building a billion dollar brand

    Humor is Duluth's superpower in building a billion dollar brand
    Feb 22 2025

    Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode.
    Show more Show less
    37 mins
  • Uber. Extending the consumer brand into a B2B world

    Uber. Extending the consumer brand into a B2B world
    Feb 17 2025

    For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking Uber into B2B, the aspects of the brand that can extend and others that need to be augmented. This B2B Series brought to you by LinkedIn.
    Show more Show less
    25 mins
  • Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work

    Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
    Feb 13 2025

    Greg Hahn, CCO of Mischief and Nicole Parlapiano, CMO of Tubi join me to talk about their latest work for the ad supported streaming service. The perfectly weird campaign suggests that if it's in you, it's in here.
    Show more Show less
    30 mins

What listeners say about On Strategy Showcase

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available