• #68: Your Weekly Wrap-Up of Social Media News, 23 February 2025
    Feb 22 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

    In this episode, I cover:

    - Meta has shared more info on Community Notes as the roll-out gets closer

    - Instagram's new layout is now on desktop

    - Facebook to remove live streams after 30 days

    - Instagram's new ad feature

    - LinkedIn's new newsletter metrics

    - YouTube's promote option for Shorts

    - LinkedIn's reminders for content creators regarding the use of AI

    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram: ⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠

    - Facebook: ⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠

    - YouTube: ⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠

    - Website: ⁠⁠⁠⁠www.socialsmarty.co⁠

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    6 mins
  • #67: Your Weekly Wrap-Up of Social Media News, 16 February 2025
    Feb 15 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

    In this episode, I cover:

    - How to get more reach on Instagram.

    - Instagram's new desktop dashboard plus a new ad format.

    - New nudity protection settings for Instagram DMs.

    - Updates on the Instagram Edits app.

    - An amazing YouTube stat!

    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram: ⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠- Facebook: ⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠- YouTube: ⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠- Website: ⁠⁠⁠www.socialsmarty.co

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    5 mins
  • #66: Your Weekly Wrap-Up of Social Media News, 9 February 2025
    Feb 8 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

    In this episode, I cover:

    - Shadowbanning on Instagram

    - Will we soon be able to re-order our Instagram grid?

    - What happens when someone re-posts your Instagram Reel?

    - LinkedIn's new 'Where you Appeared"

    - Instagram's 'Cut Silences' feature

    - And the latest in the US TikTok ban

    In this episode I mentioned:

    - Instagram's Recommendation Guidelines: https://help.instagram.com/313829416281232

    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram:⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

    - Facebook:⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

    - YouTube:⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠- Website:⁠⁠⁠www.socialsmarty.co

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    6 mins
  • #65: Your Weekly Wrap-Up of Social Media News, 2 February 2025
    Feb 2 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

    In this episode, I cover:

    - How Instagram Stories are ranked in 2025.

    - New metrics for Instagram Reels.

    - A new moderation setting for Facebook Business Pages.

    - New Instagram features in testing.

    - LinkedIn's record engagement.

    - The latest news in the US TikTok ban.

    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram: ⁠⁠www.instagram.com/socialsmarty.co⁠⁠ - Facebook: ⁠⁠www.facebook.com/socialsmarty.co⁠⁠ - YouTube: ⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠ - Website: ⁠⁠www.socialsmarty.co

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    8 mins
  • #64: Your Weekly Wrap-Up of Social Media News, 26 January 2025
    Jan 25 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

    In this episode, I cover:

    - Instagram’s new video editing app, Edits, and its standout features.

    - Changes to Instagram’s grid layout and how to adapt your content.

    - The relocation of highlights on Instagram profiles.

    - Ads rolling out on Threads in select regions.

    - Instagram extending Reel lengths to 3 minutes and what it means for engagement.

    - Meta’s bonus programme to attract TikTok creators. Resources mentioned in this episode:

    1. My Reel on what size to use for the new Instagram grid: www.instagram.com/p/DFJ7iOnSKes

    2. My Reel on how to fix your grid if it doesn't look great: www.instagram.com/p/DFJ71kFyNOD

    3. LinkedIn's guide to Thought-Leadership Myths: www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-back

    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram: ⁠www.instagram.com/socialsmarty.co⁠ - Facebook: ⁠www.facebook.com/socialsmarty.co⁠ - YouTube: ⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠ - Website: ⁠www.socialsmarty.co

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    8 mins
  • #63: Your Weekly Wrap-Up of Social Media News, 19 January 2025
    Jan 18 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.


    In this episode, I cover:

    - TikTok Ban in the US: TikTok is set to go dark on Sunday, 19 January, as the Biden administration refrains from intervening. What’s next? It’s up to the incoming administration to decide. - Meta’s Controversial Moves: Meta discontinues third-party fact-checkers and adjusts policies, raising concerns about its ad targeting practices. A boycott movement against Meta platforms is gaining traction. - Instagram’s New Reels Feature: Instagram now shows reels your friends liked. This update sparks debate about privacy vs. engagement. Instagram’s 2025 focus is on creativity and fostering connections. - LinkedIn’s Jobs on the Rise Report: AI-related roles dominate the fastest-growing jobs - YouTube’s Support for Creators: YouTube pledges $15M for LA wildfire relief and provides facilities for creators who lost studios or equipment. Resources mentioned in this episode:

    1. Adam Mosseri's video update on Instagram's focus for 2025: www.instagram.com/reel/DExLMjZzfdv

    2. LinkedIn's Jobs on the Rise Report: www.linkedin.com/pulse/linkedin-jobs-rise-2025-25-fastest-growing-us-linkedin-news-gryie/


    Looking for more advice to help you confidently show up on social media?

    Connect with Jodine:

    - Instagram: www.instagram.com/socialsmarty.co - Facebook: www.facebook.com/socialsmarty.co - YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre - Website: www.socialsmarty.co

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    8 mins
  • #62: Your Weekly Wrap-Up of Social Media News, 12 January 2025
    Jan 11 2025

    Stay ahead in social media marketing with this week's Social Smarty Scoop - the first episode for 2025!

    In this episode, I cover:

    [00:15] - Meta’s announcement on shutting down its fact-checking program

    [01:57] - Meta’s decision to increase political content and ease restrictions on sensitive topics

    [03:34] - Instagram's new feature encouraging post scheduling for better engagement

    [03:53] - Threads testing music features and Instagram introducing music fade options

    [04:26] - YouTube Shorts update: Longer videos up to three minutes now available

    [04:40] - Meta testing eBay listings integration with Facebook Marketplace in select countries

    [05:42] - The US Supreme Court case on TikTok’s future amidst data privacy concerns


    Resources mentioned in this episode:

    Mark Zuckerberg's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEhf2uTJUs0/

    Adam Mosseri's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEkTJ8lJluk/


    Looking for more advice to help you confidently show up on social media? Connect with Jodine: Instagram: https://www.instagram.com/socialsmarty.co Facebook: https://www.facebook.com/socialsmarty.co YouTube: https://www.youtube.com/c/SocialSmartyJodineMcIntyre Website: https://www.socialsmarty.co/

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    9 mins
  • The Social Smarty Scoop: This Week's Social Media News & Updates - 22 Dec 2024
    Dec 21 2024

    Stay ahead in social media marketing with this week's Social Smarty Scoop!

    Discover:

    • Instagram's AI tools sneak peek, including Movigen for video transformations.
    • A new optimised mix of goals for Instagram-boosted posts.
    • Facebook's experimental thought sticker for Stories.
    • LinkedIn's playback for gamers, showcasing 2024 highlights.
    • Instagram's 12 new filters and Threads' native scheduling tool.
    • Instagram Reels' cover art feature for text overlays.
    • Facebook's improved visibility for affiliate links in Reels and videos.
    • YouTube's new voice note replies for comments.
    • The latest on the TikTok ban appeal in the US.

    During the episode, I mentioned:

    • Adam Mosseri's Movie Gen demo: https://www.instagram.com/p/DDwzSoyxRSx/

    Thank you for an amazing 2024! Don’t forget to leave a review and share the episode. See you in 2025!

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    8 mins